LODGING LEADERS

Straight Talk About Hot Trends

A weekly podcast that examines news and topics trending in the hospitality industry, shared through engaging stories told by co-hosts Jon Albano and Judy Maxwell, and amplified by interviews with experts and other thought leaders.

296 | Flexible Business Model: Apartment-hotels are an emerging trend in an industry in crisis

  • 296 | Flexible Business Model: Apartment-hotels are an emerging trend in an industry in crisis
    CORONAVIRUS
    December 2, 2020

    296 | Flexible Business Model: Apartment-hotels are an emerging trend in an industry in crisis

    It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 295 | Doing Well: Coronavirus pandemic advances wellness design and programs in hotels
    CORONAVIRUS
    November 18, 2020

    295 | Doing Well: Coronavirus pandemic advances wellness design and programs in hotels

    The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 294 | She is a Hotel Investor: What She Has a Deal can teach every hotel investor
    DIVERSITY
    November 11, 2020

    294 | She is a Hotel Investor: What She Has a Deal can teach every hotel investor

    She Has a Deal, a program that promotes women as hotel owners, last month minted several new investors through its inaugural pitch competition. Long Live Lodging examines what it took for the three women who comprise the team called Datcher to win the top prize of $50,000 in equity in a fund that would include their $27.4 million project proposed for downtown Detroit. Two additional projects proposed during the competition were selected to benefit from She Has a Deal’s first investment fund. Datcher’s winning formula as well as the other project proposals can be emulated as hotel developers and investors search for ways to fund upcoming projects that reduce investors’ risk while delivering a healthy return as the lodging industry navigates its way through the business downturn caused by the coronavirus pandemic.

  • 292 | People of Persuasion: Travel influencers grow in sophistication and significance in COVID-19 age
    CORONAVIRUS
    October 28, 2020

    292 | People of Persuasion: Travel influencers grow in sophistication and significance in COVID-19 age

    Hoteliers might think of a travel influencer as a selfie-obsessed millennial looking to wrangle a free night stay in exchange for a positive review. But in the COVID-19 age even influencers would agree: Nobody’s got time for that. Influencers have come of age and are turning out to be digitally savvy sophisticated content creators who can be part of a hotel’s marketing strategy as it works to emerge from the coronavirus crisis with new business on the books. Long Live Lodging peeks into the world of travel influencers and how they generate online content that promotes people, places and things to audiences traditional marketing might never reach. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 291 | On The Brink: Hotel associations lobby on Capitol Hill to ward off disaster
    CORONAVIRUS
    October 21, 2020

    291 | On The Brink: Hotel associations lobby on Capitol Hill to ward off disaster

    Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the industry to implore Congress to act soon before half of the country’s hotels go into foreclosure. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 290 | DAY-CATIONS: Hotels turn guest rooms into private office spaces
    CORONAVIRUS
    October 14, 2020

    290 | DAY-CATIONS: Hotels turn guest rooms into private office spaces

    With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 289 | OTA Protest: Reform Lodging members to blackout rooms
    CORONAVIRUS
    October 7, 2020

    289 | OTA Protest: Reform Lodging members to blackout rooms

    Reform Lodging is a new organization of hotel owners formed to address problems its members are facing as a result of the downturn in business caused by the COVID-19 pandemic. First issue on its list is the size of commissions levied by online travel agencies. Reform Lodging is asking its nearly 2,000 members to remove their rooms from OTA inventory on Friday and Saturday to protest the compensation practice. Long Live Lodging reports on the “Lights Out, OTA!” campaign and explores the financial implications of OTA commissions and franchisers’ reservation fees on owners of branded hotels. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 288 | ‘The Big Pause’: Hotels retooling employment policies as business slowly returns
    CORONAVIRUS
    September 30, 2020

    288 | ‘The Big Pause’: Hotels retooling employment policies as business slowly returns

    Two viruses emerged in the U.S. this year – COVID-19 and society’s backlash against racism. The coronavirus pandemic forced hotels to close or drastically cut back on their workforces as occupancy plummeted to unprecedented lows. And America’s streets resounded with the voices of citizens protesting racism as businesses began to respond by promising new and better commitments toward diversity, inclusion and equality in hiring and promotion. In Episode 288 of Lodging Leaders podcast, we explore the issues hotels are facing in bringing back laid-off workers and recruiting new employees in the midst of a health pandemic that seems to have no end and society’s desperate call for Corporate America to get serious about ending systemic racism.

  • 287 | The Long Haul: Extended-stay hotels show their strength in a crisis
    CORONAVIRUS
    September 23, 2020

    287 | The Long Haul: Extended-stay hotels show their strength in a crisis

    Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 286 | Care Packages: Hotels can attract business with cause marketing
    CORONAVIRUS
    September 16, 2020

    286 | Care Packages: Hotels can attract business with cause marketing

    The coronavirus pandemic has altered the wants, needs and desires of consumers. Buying habits have changed. The crisis has changed the way consumers value businesses. Hotels have an opportunity to succeed during and after the pandemic by adopting sales and marketing strategies that acknowledge the COVID-19 reality and embrace consumers with the warmth of heartfelt care. Long Live Lodging examines how the traditional sales tactics have been pushed aside as hotels reexamine the ultimate goal of hospitality during an uncertain and frightening time. This report is part of our ongoing coverage on the coronavirus crisis and its impact on the hotel industry.

  • 285 | ‘Allure of the Door’: Exterior-corridor hotels trending in COVID-19 pandemic
    CORONAVIRUS
    September 9, 2020

    285 | ‘Allure of the Door’: Exterior-corridor hotels trending in COVID-19 pandemic

    Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 284 | Sharing the Wealth: Hotel industry leaders want to bring Black investors into the fold
    DIVERSITY
    September 2, 2020

    284 | Sharing the Wealth: Hotel industry leaders want to bring Black investors into the fold

    The coronavirus pandemic and the resulting downturn in the travel industry will make it difficult for investors to find the capital they need to acquire and develop hotels. That means minority investors, in particular Black Americans, might face an uphill climb in qualifying for bank loans unless they can close the ever-widening equity gap. Several read more

  • 283 | Seizing the Moment: Black hotel owners and investors see opportunity to prosper
    DIVERSITY
    August 26, 2020

    283 | Seizing the Moment: Black hotel owners and investors see opportunity to prosper

    In a recent Zoom conference hosted by the African American Chamber of Commerce of Greater Cincinnati and Northern Kentucky, hospitality entrepreneur Kristin Kitchen talked about her lodging company that showcases Black heritage and supports minority-owned companies. Kitchen is part of a trend toward building hospitality ventures related to Black history and culture, a sub-sector of read more

  • 282 | ‘People Have Changed’: Hospitality industry deals with workers’ mental health in the age of COVID-19
    CORONAVIRUS
    August 19, 2020

    282 | ‘People Have Changed’: Hospitality industry deals with workers’ mental health in the age of COVID-19

    The coronavirus crisis has put unprecedented amounts of stress not only on health care systems and economies but on workers’ mental health. That’s the first and bottom line of a recent study by the Society of Human Resource Managers. The professional association surveyed more than a thousand workers in mid-April and found that nearly half read more

  • 281 | Rescue Capital: Hotel financiers seek opportunities to invest in distressed assets
    CORONAVIRUS
    August 12, 2020

    281 | Rescue Capital: Hotel financiers seek opportunities to invest in distressed assets

    In June, Watermark Lodging Trust, a Chicago REIT, sold its Hutton Hotel in Nashville for $70 million. The price is $7 million less than what the REIT said it paid to acquire and upgrade the hotel seven years ago. A month later, Watermark said it signed a deal in which it sold shares worth $200 read more

  • 280 | Premium Letdown: Hotels challenge property insurers’ refusal to cover COVID-19 revenue loss
    CORONAVIRUS
    August 5, 2020

    280 | Premium Letdown: Hotels challenge property insurers’ refusal to cover COVID-19 revenue loss

    As the hospitality industry struggles to mitigate the massive loss of revenue caused by the coronavirus pandemic, hundreds of hotel owners are filing lawsuits to force their property insurance providers to cover their financial casualties. Meantime, state and federal lawmakers are considering legislation that would mandate U.S. insurance companies pay for business losses related to read more

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