Doug Collins is President of DC Hospitality, a hotel brokerage firm based in Atlanta, Ga. DC Hospitality was formed in 2014 and offers comprehensive brokerage services to the hospitality industry throughout the country.
He is also CEO of Hospitality Lodging Systems, owner of the Budgetel and Haven Hotels Lodging hotel chains.
Collins served as Chairman and Chief Executive Officer of Atlanta based America’s Best Franchising, a position he held since the company’s inception in January of 1993 to February 2014.
America’s Best Franchising operates almost 300 properties, with a total of more than 20,000 rooms, under its four upper economy hotel brands – America’s Best Inns & Suites, Budgetel Inns & Suites, Country Hearth Inns & Suites, and Vagabond Inns & Suites – plus its upscale 3 Palms brand for independent hotels. Most properties are located in the United States, with locations also in India, Argentina, China, and Nigeria.
Prior to joining America’s Best Franchising, Collins held positions as Chief Financial Officer and then as President of Days Inn of America, one of the world’s largest hotel franchise systems with more than 1,800 properties.
From 1980 to 1990, Collins served in a variety of capacities with Imperial Hotels Corporation, including as President and as Vice President of Finance. He was responsible for the ownership, operation, and growth of approximately 60 properties for this publicly-held firm.
Collins earned an undergraduate degree in business at Georgetown University and an MBA in finance/investment at George Washington University. He was accredited as a certified public accountant (CPA) and practiced with the Grant Thornton firm in Washington, D.C.
Jumping to present day, Doug’s Hospitality Lodging Systems (HLS) assumed sole worldwide franchising and management of the Budgetel Inns & Suites brand (http://www.budgetel.com) last November, but the resurrection of the Budgetel brand isn’t the only item on Hospitality Lodging Systems’ agenda. HLS also launced a new soft brand, Haven Hotels, earlier this year with their first Haven property in Dallas, TX, and their second one due to be announced in the next couple months. Haven hotels will positioned in the mid through upscale segment and allow properties to keep all or part of their identity while also having access to services such as reservations, and help with their revenue and reservation management to improve their profitability.
What makes Budgetel special is that it offers a brand website essential reservation system and access to major travel sites and their agents around the world. This is essential in today’s growing technological world which is in a state of rapid and constant expansion.
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.