Doug Collins is President of DC Hospitality, a hotel brokerage firm based in Atlanta, Ga. DC Hospitality was formed in 2014 and offers comprehensive brokerage services to the hospitality industry throughout the country.
He is also CEO of Hospitality Lodging Systems, owner of the Budgetel and Haven Hotels Lodging hotel chains.
Collins served as Chairman and Chief Executive Officer of Atlanta based America’s Best Franchising, a position he held since the company’s inception in January of 1993 to February 2014.
America’s Best Franchising operates almost 300 properties, with a total of more than 20,000 rooms, under its four upper economy hotel brands – America’s Best Inns & Suites, Budgetel Inns & Suites, Country Hearth Inns & Suites, and Vagabond Inns & Suites – plus its upscale 3 Palms brand for independent hotels. Most properties are located in the United States, with locations also in India, Argentina, China, and Nigeria.
Prior to joining America’s Best Franchising, Collins held positions as Chief Financial Officer and then as President of Days Inn of America, one of the world’s largest hotel franchise systems with more than 1,800 properties.
From 1980 to 1990, Collins served in a variety of capacities with Imperial Hotels Corporation, including as President and as Vice President of Finance. He was responsible for the ownership, operation, and growth of approximately 60 properties for this publicly-held firm.
Collins earned an undergraduate degree in business at Georgetown University and an MBA in finance/investment at George Washington University. He was accredited as a certified public accountant (CPA) and practiced with the Grant Thornton firm in Washington, D.C.
Jumping to present day, Doug’s Hospitality Lodging Systems (HLS) assumed sole worldwide franchising and management of the Budgetel Inns & Suites brand (http://www.budgetel.com) last November, but the resurrection of the Budgetel brand isn’t the only item on Hospitality Lodging Systems’ agenda. HLS also launced a new soft brand, Haven Hotels, earlier this year with their first Haven property in Dallas, TX, and their second one due to be announced in the next couple months. Haven hotels will positioned in the mid through upscale segment and allow properties to keep all or part of their identity while also having access to services such as reservations, and help with their revenue and reservation management to improve their profitability.
What makes Budgetel special is that it offers a brand website essential reservation system and access to major travel sites and their agents around the world. This is essential in today’s growing technological world which is in a state of rapid and constant expansion.
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.