LODGING LEADERS
009 | OTAs – The Basics, Tools and Strategies with Expedia’s Adam Anderson
LODGING LEADERS
Adam Anderson is the Managing Director of Industry Relations at Expedia, Inc. – one of the largest online travel companies in the world – owners of the consumer brands Expedia.com, Hotels.com, Hotwire.com, Travelocity.com, Trivago.com and several other international travel sites.
Adam heads up Expedia’s B2B marketing and communications practice focused on hotel industry partners including more than 435,000 hotels in Expedia’s inventory, with special strategic focus on North America, Europe, Latin America, and Oceania. His responsibilities include strategic engagement with hotel owners, ownership groups, and management companies, as well as market research, communications, speaking engagements and industry public relations.
Resources & Links
LODGING LEADERS
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276 | A Measured Response: Hotel industry hires for diversity but fails with inclusion
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more
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275 | ‘Inclusion is a Myth’: Next Generation in Lodging challenges industry’s status quo on race and diversity
Imagine holding a conference on racism, diversity and inclusion in Corporate America and seeing your event invaded by outsiders shouting racial epithets and vulgarities while flying both the Nazi and American flags. Actually, there is no need to imagine it because it happened earlier this month during a digital event organized by the founders of read more