LODGING LEADERS
009 | OTAs – The Basics, Tools and Strategies with Expedia’s Adam Anderson
LODGING LEADERS
Adam Anderson is the Managing Director of Industry Relations at Expedia, Inc. – one of the largest online travel companies in the world – owners of the consumer brands Expedia.com, Hotels.com, Hotwire.com, Travelocity.com, Trivago.com and several other international travel sites.
Adam heads up Expedia’s B2B marketing and communications practice focused on hotel industry partners including more than 435,000 hotels in Expedia’s inventory, with special strategic focus on North America, Europe, Latin America, and Oceania. His responsibilities include strategic engagement with hotel owners, ownership groups, and management companies, as well as market research, communications, speaking engagements and industry public relations.
Resources & Links
LODGING LEADERS
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346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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345 | ‘Rosy View of Future’: Hotel industry sees unleashing of pent-up investor demand
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.