01 | Virgin Hotels: An Example of Where the Industry is Headed

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Raul Leal had been in leadership roles in the boutique lodging sector for 15 years when he first met Richard Branson, founder of the Virgin Group, which includes Virgin Hotels. In a conversation with Lodging Luminaries host Jason Freed, Leal shares his first meeting with Branson more than a decade ago when the business magnate asked him to manage the hotel brand that was just a molecule of an idea at the time. Leal also talks about the future of hospitality industry, how the coronavirus crisis threatens the survival of branded legacy hotels and why everybody wants to work at Virgin Hotels, even during the coronavirus pandemic.

Long Live Lodging produces Lodging Luminaries in conjunction with Hotel Recovery, a website and daily newsletter providing resources for hoteliers to get back on their feet.

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