Frank Wolfe is CEO of Hospitality Financial & Technology Professional’s (HFTP) – a global association serving hospitality professionals that provides members with superior networking opportunities, industry-leading events, comprehensive certification programs, unique educational opportunities, and other essential resources for professional growth.
Throughout his career, Frank has been recognized as an industry leader. In 2000, Lodging Magazine included him in their “75 Profiles in Leadership” edition, a who’s who of individuals who major contributions to the industry. In 2002, Wolfe received the HFTP Paragon Award for significant contributions to HFTP and the hospitality industry. In June 2010 he was recognized as a “Technology Trailblazer” by Hotel Business Magazine, and in October 2010, was featured by BOARDROOM Magazine in an exclusive cover story interview. In addition, he has appeared on several television network interviews and programs including CNN, CBS, ABC, NBC, TVAsia, and Bloomberg.
Frank is a graduate of East TN State University where he received a degree in Health Admin and attended graduate school there in the Counseling and Guidance Program. He moved to Austin Texas in 1987, and was hired by the Texas Restaurant Association as the Education Director where he worked for 4 years. In 1991, Frank was recruited by HFTP to serve as Director of Education, and 1994, he was promoted twice – first as Acting Director, then CEO, and he’s led the global organization ever since.
Two viruses emerged in the U.S. this year – COVID-19 and society’s backlash against racism. The coronavirus pandemic forced hotels to close or drastically cut back on their workforces as occupancy plummeted to unprecedented lows. And America’s streets resounded with the voices of citizens protesting racism as businesses began to respond by promising new and better commitments toward diversity, inclusion and equality in hiring and promotion. In Episode 288 of Lodging Leaders podcast, we explore the issues hotels are facing in bringing back laid-off workers and recruiting new employees in the midst of a health pandemic that seems to have no end and society’s desperate call for Corporate America to get serious about ending systemic racism.
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.