010 | Success by Association with HFTP CEO and Technology Trailblazer Frank Wolfe


Frank Wolfe is CEO of Hospitality Financial & Technology Professional’s (HFTP) – a global association serving hospitality professionals that provides members with superior networking opportunities, industry-leading events, comprehensive certification programs, unique educational opportunities, and other essential resources for professional growth.

Throughout his career, Frank has been recognized as an industry leader. In 2000, Lodging Magazine included him in their “75 Profiles in Leadership” edition, a who’s who of individuals who major contributions to the industry. In 2002, Wolfe received the HFTP Paragon Award for significant contributions to HFTP and the hospitality industry. In June 2010 he was recognized as a “Technology Trailblazer” by Hotel Business Magazine, and in October 2010, was featured by BOARDROOM Magazine in an exclusive cover story interview. In addition, he has appeared on several television network interviews and programs including CNN, CBS, ABC, NBC, TVAsia, and Bloomberg.

Frank is a graduate of East TN State University where he received a degree in Health Admin and attended graduate school there in the Counseling and Guidance Program.  He moved to Austin Texas in 1987, and was hired by the Texas Restaurant Association as the Education Director where he worked for 4 years. In 1991, Frank was recruited by HFTP to serve as Director of Education, and 1994, he was promoted twice – first as Acting Director, then CEO,  and he’s led the global organization ever since.

Resources & Links

  • 329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals

    Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.

  • 328 | Curb Appeal: Hotels’ refreshed images designed to attract road trippers

    Nearly 48 million Americans plan to travel over the Fourth of July weekend, predicts AAA. Most of them will drive and many of them plan to stay in hotels. What makes a travel consumer choose your hotel? Price can be a factor but so can the story the property tells through its online photos and its real-life curb appeal. First impressions of a hotel set the tone for the guest’s entire stay. Its roadside image is more important than ever as the lodging industry this summer hangs its hopes on a comeback driven by domestic travelers. Lodging Leaders podcast explores the importance of a hotel’s curb appeal as hoteliers think of ways to attract travelers seeking safety and assurance as the nation emerges from the coronavirus pandemic.

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