Ashwin “Ash” Patel entered the lodging industry in 1992 as a resident-manager and partner of a 54-unit Econo Lodge in Flagstaff, AZ. In 2004, he started Southwest Hospitality Management, LLC, with ownership interest in hotels that have affiliations with a variety of national chains, including Marriott, La Quinta Hotels, Choice Hotels, Wyndham Worldwide Hotels, Hilton Hotels, InterContinental Hotels, and Best Western International. Headquartered in Mesa, AZ, Southwest Hospitality Management provides both third-party and distressed-hotel management services, as well as investment opportunities through syndication.
Ash served as the President of the Flagstaff Innkeepers Association from December 1999 to June 2003. In 2003, he also became a member of the Franchise Advisory Committee for Days Inns of America, which represents 2,000 hotels and franchisees within the brand.
Ash has also served in various leadership roles within the Asian American Hotel Owners Association (AAHOA). Beginning in 2003, he was elected as the Southwest Regional Director. In 2005, he was elected as an Officer and began a four-year succession to Chairman of the Board, beginning with Treasurer in 2005, Secretary in 2006, Vice Chairman in 2007, and Chairman in 2008/09. He also served as Chairman of the Government Affairs Committee and Chairman of the AAHOA PAC.
Southwest Hospitality Management Inc.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
She Has a Deal, a program that promotes women as hotel owners, last month minted several new investors through its inaugural pitch competition. Long Live Lodging examines what it took for the three women who comprise the team called Datcher to win the top prize of $50,000 in equity in a fund that would include their $27.4 million project proposed for downtown Detroit. Two additional projects proposed during the competition were selected to benefit from She Has a Deal’s first investment fund. Datcher’s winning formula as well as the other project proposals can be emulated as hotel developers and investors search for ways to fund upcoming projects that reduce investors’ risk while delivering a healthy return as the lodging industry navigates its way through the business downturn caused by the coronavirus pandemic.