Ashwin “Ash” Patel entered the lodging industry in 1992 as a resident-manager and partner of a 54-unit Econo Lodge in Flagstaff, AZ. In 2004, he started Southwest Hospitality Management, LLC, with ownership interest in hotels that have affiliations with a variety of national chains, including Marriott, La Quinta Hotels, Choice Hotels, Wyndham Worldwide Hotels, Hilton Hotels, InterContinental Hotels, and Best Western International. Headquartered in Mesa, AZ, Southwest Hospitality Management provides both third-party and distressed-hotel management services, as well as investment opportunities through syndication.
Ash served as the President of the Flagstaff Innkeepers Association from December 1999 to June 2003. In 2003, he also became a member of the Franchise Advisory Committee for Days Inns of America, which represents 2,000 hotels and franchisees within the brand.
Ash has also served in various leadership roles within the Asian American Hotel Owners Association (AAHOA). Beginning in 2003, he was elected as the Southwest Regional Director. In 2005, he was elected as an Officer and began a four-year succession to Chairman of the Board, beginning with Treasurer in 2005, Secretary in 2006, Vice Chairman in 2007, and Chairman in 2008/09. He also served as Chairman of the Government Affairs Committee and Chairman of the AAHOA PAC.
Southwest Hospitality Management Inc.
CHMWarnick and Pinnacle Advisory Group in April announced their decision to strategically align their businesses and bring more services and solutions to a hotel industry still in the throes of the coronavirus crisis. While properties in many markets are experiencing a business revival led by leisure travel, many others continue to work their way out of a maze of financial challenges. Lodging Leaders explores the partnership and what it signals for the industry as it pushes toward a post-pandemic recovery.
Frances Kiradjian understands resiliency. The Los Angeles businesswoman founded Boutique & Lifestyle Leaders Association 12 years ago at the dawn of the Great Recession. Today, the association boasts hundreds of members from all over the world and is the hallmark for independent boutique lifestyle hotels. During the pandemic year 2020, Kiradjian watched boutique hoteliers dig deep for creativity, operational courage and a positive outlook as the hotel industry quickly spiraled into crisis mode. Episode 325 of Lodging Leaders podcast features Kiradjian in the third and final installment of its series on independent hotels doing business amid the coronavirus crisis.