016 | Adapting to Change, Delivering the Right Product, and Government Affairs with Ash Patel


Ashwin “Ash” Patel entered the lodging industry in 1992 as a resident-manager and partner of a 54-unit Econo Lodge in Flagstaff, AZ. In 2004, he started Southwest Hospitality Management, LLC, with ownership interest in hotels that have affiliations with a variety of national chains, including Marriott, La Quinta Hotels, Choice Hotels, Wyndham Worldwide Hotels, Hilton Hotels, InterContinental Hotels, and Best Western International. Headquartered in Mesa, AZ, Southwest Hospitality Management provides both third-party and distressed-hotel management services, as well as investment opportunities through syndication.

Ash served as the President of the Flagstaff Innkeepers Association from December 1999 to June 2003. In 2003, he also became a member of the Franchise Advisory Committee for Days Inns of America, which represents 2,000 hotels and franchisees within the brand.

Ash has also served in various leadership roles within the Asian American Hotel Owners Association (AAHOA). Beginning in 2003, he was elected as the Southwest Regional Director. In 2005, he was elected as an Officer and began a four-year succession to Chairman of the Board, beginning with Treasurer in 2005, Secretary in 2006, Vice Chairman in 2007, and Chairman in 2008/09. He also served as Chairman of the Government Affairs Committee and Chairman of the AAHOA PAC.

Resources & Links

Ash Patel

  • Email: ashpatel[at]swhm.com
  • Direct Phone: (480) 924-8000 ext. 7
  • Facebook

Southwest Hospitality Management Inc.

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