016 | Adapting to Change, Delivering the Right Product, and Government Affairs with Ash Patel


Ashwin “Ash” Patel entered the lodging industry in 1992 as a resident-manager and partner of a 54-unit Econo Lodge in Flagstaff, AZ. In 2004, he started Southwest Hospitality Management, LLC, with ownership interest in hotels that have affiliations with a variety of national chains, including Marriott, La Quinta Hotels, Choice Hotels, Wyndham Worldwide Hotels, Hilton Hotels, InterContinental Hotels, and Best Western International. Headquartered in Mesa, AZ, Southwest Hospitality Management provides both third-party and distressed-hotel management services, as well as investment opportunities through syndication.

Ash served as the President of the Flagstaff Innkeepers Association from December 1999 to June 2003. In 2003, he also became a member of the Franchise Advisory Committee for Days Inns of America, which represents 2,000 hotels and franchisees within the brand.

Ash has also served in various leadership roles within the Asian American Hotel Owners Association (AAHOA). Beginning in 2003, he was elected as the Southwest Regional Director. In 2005, he was elected as an Officer and began a four-year succession to Chairman of the Board, beginning with Treasurer in 2005, Secretary in 2006, Vice Chairman in 2007, and Chairman in 2008/09. He also served as Chairman of the Government Affairs Committee and Chairman of the AAHOA PAC.

Resources & Links

Ash Patel

  • Email: ashpatel[at]swhm.com
  • Direct Phone: (480) 924-8000 ext. 7
  • Facebook

Southwest Hospitality Management Inc.

  • 311 | Shelters From the Norm: Hotels used for hospitals and housing face unexpected problems

    A year ago, Darshan Patel, CEO of Hotel Investment Group in San Diego, California, was one of the first hoteliers in the U.S. to step up and offer properties to overwhelmed hospitals seeking places to care for COVID and non-COVID patients as well as vulnerable populations. As the crisis eases and Hotel Investment Group works to return the hotels to business, Patel is negotiating with local governments to pay for the wear and tear on the properties. Patel is not alone as many hoteliers are unexpectedly dealing with problems that state and local governments’ urgent decisions have created, including property damage, increased costs and eviction bans. This report is the second in a two-part series examining the pros and cons of opening hotels to alternative uses during the pandemic. It is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 310 | Hotels Convert to Housing: Federal COVID-19-relief funds fuel transactions

    Dhruv Patel, president of Ridgemont Hospitality, in October shared a bittersweet moment with his parents, Pravin and Sima Patel, when the family business sold the first motel that Pravin had built from the ground up more than 30 years ago. But they rest assured knowing it was the right decision because the 22-room property is being converted into affordable housing for military veterans at risk of homelessness. The transaction is among hundreds taking place across the U.S. as state and local governments work with non-profit agencies to create affordable housing solutions for vulnerable populations amid the COVID-19 pandemic. In Episode 310 Long Live Lodging reports on the financial and legal aspects of what it takes to convert a hotel into long-term housing. This report is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

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