Ramesh Gokal is a 39-year veteran of the hospitality industry, with a recognized reputation in the areas of entrepreneurship, franchise leadership and mediation expertise. His diverse industry experience includes being an entrepreneur, owning developing and managing a diverse hotel portfolio, working as a brand president for the world’s largest hotel franchise company, Cendant, and selling commercial real estate as a licensed real estate broker in the southeast.
Mr. Gokal is certified as a mediator and listed on the franchising Panel of Neutrals of the International Institute for Conflict Prevention and Resolution. Most recently he currently served as the Senior Vice President, Lodging & Franchising, for Kapoor and Kapoor Hospitality Consultants, Inc. and provided expertise in corporate and association transformation through strategic planning and supportive governance. Mr. Gokal also owns Plan B Solutions, a company offering mediation services to the lodging and franchising industry. He currently serves as President of PeachState Hospitality, LLC, a rapidly growing hotel management company.
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.