Ramesh Gokal is a 39-year veteran of the hospitality industry, with a recognized reputation in the areas of entrepreneurship, franchise leadership and mediation expertise. His diverse industry experience includes being an entrepreneur, owning developing and managing a diverse hotel portfolio, working as a brand president for the world’s largest hotel franchise company, Cendant, and selling commercial real estate as a licensed real estate broker in the southeast.
Mr. Gokal is certified as a mediator and listed on the franchising Panel of Neutrals of the International Institute for Conflict Prevention and Resolution. Most recently he currently served as the Senior Vice President, Lodging & Franchising, for Kapoor and Kapoor Hospitality Consultants, Inc. and provided expertise in corporate and association transformation through strategic planning and supportive governance. Mr. Gokal also owns Plan B Solutions, a company offering mediation services to the lodging and franchising industry. He currently serves as President of PeachState Hospitality, LLC, a rapidly growing hotel management company.
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.