026 | Redefining the Technology Toolbox with Mark Lewis-Brown


Mark Lewis-Brown is a hospitality industry veteran with 25 years of experience in online distribution, hotel operations and airline sales. He’s recognized as a visionary for product development, client services and marketing efforts at Vertical Booking, Centric Hospitality Group and Genares.

Mark founded InnPoints in 1995, giving independent and boutique properties the chance to establish a loyal client base and compete with the major hotel chains through a frequent stay program. One year later, the company merged with Bed&Breakfast Direct to form InnPoints Worldwide, an electronic reservation distribution and marketing company. After fifteen successful years of developing reservation technology and services including Qube Hotels and StayCredits, Mark played a key role in the creation of Centric Hospitality Group, designing a powerful parent company for InnPoints Worldwide and long-time partner CARINO Hotels and Resorts.

Prior to founding InnPoints, Mark owned and operated several successful lodging properties in Salt Lake City, UT and Albuquerque, NM and spent 13 years at Delta Airlines.

In This Episode, Mark Talks About:

  • how his experience with the GDS (Global Distribution System) in the airline industry early in his career inspired his applications of it in the hospitality space
  • how owning and operating a bed and breakfast led to the vision of his company, InnPoints.
  • his entrepreneurial journey with InnPoints – from inception to sale, and the many stages in-between
  • why he chose to join Vertical Booking, leading their expansion of services in the United States as President of Vertical Booking USA
  • the various pieces of technology required to connect hotels to the world, from the PMS, to the CRS, the GDS and the OTAs, and how he manages to tie them all together to make running a hotel a whole lot easier

Resources & Links

  • 311 | Shelters From the Norm: Hotels used for hospitals and housing face unexpected problems

    A year ago, Darshan Patel, CEO of Hotel Investment Group in San Diego, California, was one of the first hoteliers in the U.S. to step up and offer properties to overwhelmed hospitals seeking places to care for COVID and non-COVID patients as well as vulnerable populations. As the crisis eases and Hotel Investment Group works to return the hotels to business, Patel is negotiating with local governments to pay for the wear and tear on the properties. Patel is not alone as many hoteliers are unexpectedly dealing with problems that state and local governments’ urgent decisions have created, including property damage, increased costs and eviction bans. This report is the second in a two-part series examining the pros and cons of opening hotels to alternative uses during the pandemic. It is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 310 | Hotels Convert to Housing: Federal COVID-19-relief funds fuel transactions

    Dhruv Patel, president of Ridgemont Hospitality, in October shared a bittersweet moment with his parents, Pravin and Sima Patel, when the family business sold the first motel that Pravin had built from the ground up more than 30 years ago. But they rest assured knowing it was the right decision because the 22-room property is being converted into affordable housing for military veterans at risk of homelessness. The transaction is among hundreds taking place across the U.S. as state and local governments work with non-profit agencies to create affordable housing solutions for vulnerable populations amid the COVID-19 pandemic. In Episode 310 Long Live Lodging reports on the financial and legal aspects of what it takes to convert a hotel into long-term housing. This report is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

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