Mark Lewis-Brown is a hospitality industry veteran with 25 years of experience in online distribution, hotel operations and airline sales. He’s recognized as a visionary for product development, client services and marketing efforts at Vertical Booking, Centric Hospitality Group and Genares.
Mark founded InnPoints in 1995, giving independent and boutique properties the chance to establish a loyal client base and compete with the major hotel chains through a frequent stay program. One year later, the company merged with Bed&Breakfast Direct to form InnPoints Worldwide, an electronic reservation distribution and marketing company. After fifteen successful years of developing reservation technology and services including Qube Hotels and StayCredits, Mark played a key role in the creation of Centric Hospitality Group, designing a powerful parent company for InnPoints Worldwide and long-time partner CARINO Hotels and Resorts.
Prior to founding InnPoints, Mark owned and operated several successful lodging properties in Salt Lake City, UT and Albuquerque, NM and spent 13 years at Delta Airlines.
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.