Bobby Bowers is the Senior Vice President of Operations for STR – formerly known as Smith Travel Research. STR is the leading global provider of competitive benchmarking, information services and research to the hotel industry. STR gathers performance data from over 50,000 hotels located in more than 160 countries, and those properties use STR products, such as the STAR Report or Hotel Survey, to benchmark their hotel’s performance versus a competitive set or market segment.
Bobby is a hospitality veteran. He’s been with STR since 95, and he oversees all aspects of STR client and customer service and support sales efforts. He is often the keynote presenter at international, national and regional industry conferences.
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more
Imagine holding a conference on racism, diversity and inclusion in Corporate America and seeing your event invaded by outsiders shouting racial epithets and vulgarities while flying both the Nazi and American flags. Actually, there is no need to imagine it because it happened earlier this month during a digital event organized by the founders of read more