Greg Plank’s diverse hospitality career spans more than 50 years, beginning as a receiving clerk at the Barclay Hotel in Philadelphia. He graduated from Cornell University with a Bachelor of Science degree in Hotel Administration. He worked in advertising for hotel clients in New York in account management and some creative work. Greg moved to Boston to work with: Sheraton Corporation as Manager of Food and Beverage Marketing and Director of Marketing for Sheraton’s Franchise Division.
His career has included: General Manager of a full service hotel, Vice President of Operations and Development for Sheraton Inns, Inc. and Hawthorn Suites, Vice President of Marketing for Ramada, and Executive Vice President-Franchise for Forte Hotels North America, and President of Forte Hotels-South America. Greg recently served as President of Country Hearth Inns and Suburban Lodges of America. He is presently President of Genesis Creative Solutions a marketing, service, and lodging consulting firm.
Greg is the author of two books:
The holiday season is upon us. For many hotels, regular business tends to drop off this time of year. Seasonality takes different forms and depends on several factors, including your hotel’s target market and its location. In this episode, we find out how hoteliers can leverage the traditional retail sales season as well as the read more
Hotel industry analysts and watchers expect property renovations in the United States to surge over the next two years. They cite several reasons for the outlook, including: The industry has surpassed the peak of its recovery from the Great Recession; A slowdown in revenue growth is predicted for this year and next; The leveling off read more