Sterling Stoudenmire is versatile executive proven in uniquely challenging situations involving transformation, turnaround, re-engineering and disruption. A successful, top-tier consultant and chief executive, he delivers value through the synthesis of a unique and distinct skillset in finance, strategy and technology combined with innate ability to lead, inspire and mentor others.
Sterling’s diverse career includes business consulting with Arthur Andersen and Accenture, Vice President of Research & Development for the Orange Lake Country Club, Senior Vice President and Chief Executive Officer of Island One Resorts, Managing Partner of Sterling Leisure Asset Management, Operating Partner of Van Dyke Holdings, and President & CEO of America’s Best Franchising Inc.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
She Has a Deal, a program that promotes women as hotel owners, last month minted several new investors through its inaugural pitch competition. Long Live Lodging examines what it took for the three women who comprise the team called Datcher to win the top prize of $50,000 in equity in a fund that would include their $27.4 million project proposed for downtown Detroit. Two additional projects proposed during the competition were selected to benefit from She Has a Deal’s first investment fund. Datcher’s winning formula as well as the other project proposals can be emulated as hotel developers and investors search for ways to fund upcoming projects that reduce investors’ risk while delivering a healthy return as the lodging industry navigates its way through the business downturn caused by the coronavirus pandemic.