Binita is currently a Vice President with HMB Hotels based in Allentown, PA, focusing on the finance and asset management aspects of the business. Prior to returning to HMB Hotels, she served as a Manager at Ramsfield Hospitality Finance, and Associate Investment Manager at Beacon Hospitality Partners, both located in New York, NY.
Binita earned a Master of Management in Hospitality at Cornell’s School of Hotel Administration with a concentration in Real Estate Finance & Investments, and a B.S. in International Business & Marketing from Drexel University. In 2008, she received the AAHOA Future Hotelier of the Year award, and she currently serves on the AAHOA Board as the Young Professional Director.
7540 Windsor Drive, Suite 206
Allentown, PA 18195
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.