Binita is currently a Vice President with HMB Hotels based in Allentown, PA, focusing on the finance and asset management aspects of the business. Prior to returning to HMB Hotels, she served as a Manager at Ramsfield Hospitality Finance, and Associate Investment Manager at Beacon Hospitality Partners, both located in New York, NY.
Binita earned a Master of Management in Hospitality at Cornell’s School of Hotel Administration with a concentration in Real Estate Finance & Investments, and a B.S. in International Business & Marketing from Drexel University. In 2008, she received the AAHOA Future Hotelier of the Year award, and she currently serves on the AAHOA Board as the Young Professional Director.
7540 Windsor Drive, Suite 206
Allentown, PA 18195
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.