H. Mark Daley, III is President and CEO of The Generation Companies – a real estate investment company based in Raleigh, NC that provides real estate management and development services to individuals, families, corporations, and institutions. In less than 20 years, The Generation Companies portfolio has grown to 25 properties, including the brands Home 2 Suites, Homewood Suites, Staybridge Suites, Candlewood Suites, MainStay Suites, and Suburban Extended Stay Hotel.
Last year, Hotel Business ranked The Generation Companies #86 in their Top 100 Management Companies of 2014 report.
Mark has been active in real estate endeavors his entire career including hotel, office, self-storage and residential subdivision development. Initially, Mr. Daley worked as a commercial real estate lender and then credit officer for Wachovia Bank, and in 1991, went to work for his father, H. Mark Daley, Jr., as Vice President – Real estate for Daley Corporation. In 1994, Mark was made President of Daley Corporation and Daley Investments, Inc., two closely held real estate investment, management and development companies engaged exclusively in activities for their own corporate accounts.
Then in 1996, convinced there was a substantial unmet demand for other passive investors to participate in direct real estate investment opportunities, Mark reached an agreement with Daley Corporation and Daley Investment shareholders to allow his core management group to form a separate entity, The Generation Companies, to provide the same real estate management and development services to a broader range of investors. The company has since gone on to develop hundreds of millions of dollars worth of real estate and earn over 50 hospitality industry awards, including most recently Deal of the Year by Hilton for its Home 2 brand.
Mark graduated Cum Laude from Oral Roberts University (Tulsa, OK) with a B.S. in Business Administration and a Minor in Government. Mark is the former Chairman of the Candlewood Suites International Association of Candlewood Owners (IACHO), former member of the Marketing Fund Committee of the Candlewood Hotel Company, and served on the Board of Directors for the IHG Owners Association. Mark is a former Chairman and Vice-Chairman of the Candlewood and Staybridge Brand Committees, respectively. Mark was Director and Principal of Suburban Franchise Holding Company, LLC, parent of the Suburban Extended Stay Hotel brands, Inc, which was subsequently sold to Choice Hotels International.
Currently, Mark serves as an Advisory Board Member for Boddie Noell Enterprises, a large private restaurant operator and real estate developer, and for the UNC Horizons Program, a substance abuse and trauma recovery treatment program for women and their children. Mark serves as President and CEO of The Generation Companies and Managing Member of Generation Properties I, IV, and other various partnerships.
Mark Daley III
The Generation Companies
The Generation Companies
4208 Six Forks Road
Raleigh, NC 27609
Phone: (919) 361-9000
Fax: (919) 977-3830
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.