Tom Conran serves as a Principal of Greenwood Hospitality Group – a Colorado-based company focused on the acquisition, repositioning, and management of upscale, full-service and select-service hotels. Formed in 2009, Greenwood Hospitality Group has grown their portfolio to 15 properties under management in 10 states.
Tom’s role with Greenwood is to grow the group via strategic investments and third-party hotel management assignments. An industry veteran, Tom has more than 30 years of hospitality experience in the management, finance, and real estate sectors.
Prior to his current role, Tom served as Vice President of Business Development for Richfield Hospitality. Tom expanded the Richfield management platform to include hospitality investments and acquisitions. During his 25 years with Richfield and its predecessor companies, Tom held several key positions including sales and marketing and property manager assignments. In addition, he was responsible for property management transitions and client relations within the management portfolio.
From 1997 to 2000, Tom also served as Vice President of Acquisitions for Regal Hotels International and successfully closed on $300 million of hotel acquisitions, including the Bostonian Hotel, the UN Plaza Hotel New York, the Knickerbocker Chicago, and the Los Angeles Biltmore Hotel. Thereafter, Tom served as Vice President of Acquisitions and Finance for Millennium Hotels, USA with active involvement in the group’s investment strategies and renovation programs for their portfolio of 13 upscale full-service hotels.
Tom earned a Bachelor’s Degree from Keene State College in Keene, New Hampshire. Tom was a founding member of Meetings Planner International in Hartford, CT and he currently serves on the Owners’ Advisory Board of Doubletree Hotels.
Greenwood Hospitality Group
5445 DTC Parkway, Penthouse Four
Greenwood Village, CO 80111
Phone (720) 310-2029
Fax (720) 210-5642
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
She Has a Deal, a program that promotes women as hotel owners, last month minted several new investors through its inaugural pitch competition. Long Live Lodging examines what it took for the three women who comprise the team called Datcher to win the top prize of $50,000 in equity in a fund that would include their $27.4 million project proposed for downtown Detroit. Two additional projects proposed during the competition were selected to benefit from She Has a Deal’s first investment fund. Datcher’s winning formula as well as the other project proposals can be emulated as hotel developers and investors search for ways to fund upcoming projects that reduce investors’ risk while delivering a healthy return as the lodging industry navigates its way through the business downturn caused by the coronavirus pandemic.