Tom Conran serves as a Principal of Greenwood Hospitality Group – a Colorado-based company focused on the acquisition, repositioning, and management of upscale, full-service and select-service hotels. Formed in 2009, Greenwood Hospitality Group has grown their portfolio to 15 properties under management in 10 states.
Last year, Hotel Business ranked Greenwood Hospitality Group #60 in their Top 100 Management Companies of 2014 report.
Tom’s role with Greenwood is to grow the group via strategic investments and third-party hotel management assignments. An industry veteran, Tom has more than 30 years of hospitality experience in the management, finance, and real estate sectors.
Prior to his current role, Tom served as Vice President of Business Development for Richfield Hospitality. Tom expanded the Richfield management platform to include hospitality investments and acquisitions. During his 25 years with Richfield and its predecessor companies, Tom held several key positions including sales and marketing and property manager assignments. In addition, he was responsible for property management transitions and client relations within the management portfolio.
From 1997 to 2000, Tom also served as Vice President of Acquisitions for Regal Hotels International and successfully closed on $300 million of hotel acquisitions, including the Bostonian Hotel, the UN Plaza Hotel New York, the Knickerbocker Chicago, and the Los Angeles Biltmore Hotel. Thereafter, Tom served as Vice President of Acquisitions and Finance for Millennium Hotels, USA with active involvement in the group’s investment strategies and renovation programs for their portfolio of 13 upscale full-service hotels.
Tom earned a Bachelor’s Degree from Keene State College in Keene, New Hampshire. Tom was a founding member of Meetings Planner International in Hartford, CT and he currently serves on the Owners’ Advisory Board of Doubletree Hotels.
Tom Conran
Greenwood Hospitality Group
5445 DTC Parkway, Penthouse Four
Greenwood Village, CO 80111
Phone (720) 310-2029
Fax (720) 210-5642
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.