Tom Conran serves as a Principal of Greenwood Hospitality Group – a Colorado-based company focused on the acquisition, repositioning, and management of upscale, full-service and select-service hotels. Formed in 2009, Greenwood Hospitality Group has grown their portfolio to 15 properties under management in 10 states.
Tom’s role with Greenwood is to grow the group via strategic investments and third-party hotel management assignments. An industry veteran, Tom has more than 30 years of hospitality experience in the management, finance, and real estate sectors.
Prior to his current role, Tom served as Vice President of Business Development for Richfield Hospitality. Tom expanded the Richfield management platform to include hospitality investments and acquisitions. During his 25 years with Richfield and its predecessor companies, Tom held several key positions including sales and marketing and property manager assignments. In addition, he was responsible for property management transitions and client relations within the management portfolio.
From 1997 to 2000, Tom also served as Vice President of Acquisitions for Regal Hotels International and successfully closed on $300 million of hotel acquisitions, including the Bostonian Hotel, the UN Plaza Hotel New York, the Knickerbocker Chicago, and the Los Angeles Biltmore Hotel. Thereafter, Tom served as Vice President of Acquisitions and Finance for Millennium Hotels, USA with active involvement in the group’s investment strategies and renovation programs for their portfolio of 13 upscale full-service hotels.
Tom earned a Bachelor’s Degree from Keene State College in Keene, New Hampshire. Tom was a founding member of Meetings Planner International in Hartford, CT and he currently serves on the Owners’ Advisory Board of Doubletree Hotels.
Greenwood Hospitality Group
5445 DTC Parkway, Penthouse Four
Greenwood Village, CO 80111
Phone (720) 310-2029
Fax (720) 210-5642
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.