04 | Mit Shah: ‘Every day feels more and more normal’

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Mit Shah’s story of success is a lot like that of his fellow Asian American hoteliers. He grew up working in his father’s motel and a few years after graduating college convinced his father to sell the roadside asset and invest in a new concept called a limited-service hotel. In his conversation with Lodging Luminaries host Jason Freed, Mit Shah, CEO of Noble Investment Group, shares his cautious forecast about the future of hotel ownership, when people will return to work and why travel will rebound as, after more than a year of lockdowns, people are eager to meet face to face.

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