040 | Leveraging Facebook: Insights and Techniques to Grow Your Business with Anna Botha


Anna is the Founder of 23 Degrees North Digital Marketing – a boutique agency that specializes in ROI-based marketing. Their approach focuses on determining which tactics and channels produce the results which add revenue directly to your bottom line. 23 Degrees North currently manages over $30k in monthly ad spend for their clients.

Anna prepared a FREE Facebook Guide (Tips and Tactics) that listeners can download. And, as an added bonus, the first 5 people to sign up will get a FREE 20 Minute Consulting Session to answer any questions you have, and you’ll walk away with a marketing plan in hand.

Facebook represents a fantastic opportunity to market your business to a huge audience (with over 1 trillion monthly pages views).

In This Episode, Anna Reveals:

  • Why people should know about Facebook and how it fits into the overall digital marketing picture.
  • The differences between the various social platforms, personal verses business channels, and how they each can fit into your overall marketing strategy.
  • How you can use Facebook tools to niche down, reduce your ad spend, and clearly identify your target audience.
  • How to leverage the insights you’ve gained from Facebook to maximize the effectiveness when using other channels.
  • How you can match your existing email list to Facebook IDs, then increase your reach by creating a lookalike list.
  • What website tracking pixels are, and how the new Facebook pixel will take this to a new level.
  • Several actionable and creative ways you can get your guests engaged and create 1000 raging fans.

Whether you’re new to social media, or a veteran, you’ll gain massive value from Anna’s insights.

Resources & Links

23 Degrees North Digital Marketing
170 – 422 Richards St
Vancouver, BC V6B 2Z4 Canada
Phone (778) 681-4848

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