Gregory L. DeShields, CHO, CHE currently serves as the Executive Director at PHLDiversity Multicultural Affairs Congress a division of the Philadelphia Convention and Visitors Bureau (PHLCVB), adjunct instructor for Temple University School of Tourism and Hospitality and Hospitality Educators.
A graduate of Johnson & Wales University in Providence, Rhode Island, Greg earned an A.S. Degree in Hotel & Restaurant Management, and a B.S. Degree in Hospitality Management. His professional certifications include: American Hotel & Lodging Association, Educational Institute – Certified Hospitality Educator – 2013 Asian American Hotel Owners Association – Certified Hotel Owner 2013 – Leadership Philadelphia – Greater Philadelphia Leadership Exchange.
Recently Greg served as Managing Director of Business Development for Temple University Fox School of Business & School of Tourism and Hospitality Management. Professionally, Greg has been a manager in the hospitality industry for such companies as Hyatt Hotel, Omni Hotels, Sheraton Hotels, Korman Company, General Manager of Philadelphia OIC’s Opportunities Inn: Hospitality Training Institute.
Greg’s Board membership and committee chairs include: Asian American Chamber of Commerce Advisory Board (Philadelphia), Center City District (Philadelphia), Center City Proprietors Association (Philadelphia), COMHAR Inc. (Philadelphia) Greater Philadelphia Hispanic Chamber of Commerce, Independent Business Alliance (Philadelphia), Philadelphia Opportunities Industrialization Center, Responsible Hospitality Institute (Philadelphia) – National Board and SKAL International (Philadelphia) Greg is an active member of the American Hotel & Lodging Association, National Association of Black Hotel Owners Operators and Developers, and Asian American Hotel Owners Association.
PHLDiversity / Philadelphia CVB
A Division of the Philadelphia Convention & Visitors Bureau
1601 Market Street Suite 200
Philadelphia, PA 19103
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.