LODGING LEADERS
048 | Create Your Story, Then Communicate It with Paul Kesman
LODGING LEADERS
Paul Kesman is a marketing and public relations professional with over 25 years of experience in the hospitality industry. He assists hotel owners, management companies, capital providers and suppliers to the industry define and articulate what separates them from the competition and develop strategies to convey their messages in the right manner, to the right audiences, at the right times.
In This Episode, Paul Reveals:
- The differences between Marketing functions, and Public Relations functions, and how they work together.
- How B2B marketing and PR differs from B2C.
- How to creating your story – knowing who you are, what makes you different, what are you better at and why.
- Several actionable ways to build your brand, whether that’s your property, your management company, or you as the individual.
- Tips on forming relationships with the media, and how to keep those relationships fluid, solid and growing, so they will share your story AND use you as a resource.
- Several ways to establish yourself, or your company, as a leader in the industry – from speaking engagements, to panels, to blog and social media posts.
- What to do in the event of a crisis – how you can prepare, and what you can do to effectively manage a situation and preserve your reputation.
Resources & Links
- Email:
pkesman[at]pdkpr.com - Paul on LinkedIn
- Paul on Twitter
- PDK PR Website
LODGING LEADERS
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317 | Together Again: U.S. hotel industry begins to see return of small meetings
Ginny Morrison of Evanston, Illinois, is a 33-year veteran of Spire Hospitality, a hotel management company with a portfolio that spans coast-to-coast. As vice president of sales and marketing, Morrison saw the coronavirus pandemic decimate the meetings business. More than a year later, she’s witnessing a comeback as small-meeting planners are actively booking events for the last half of 2021 and beyond. As public health agencies expand COVID-19 vaccination programs across the U.S. and states ease up on public-gathering restrictions designed to keep the virus at bay, the hotel industry is seeing small meetings begin a comeback. In Episode 317, Long Live Lodging covers the state of the small-meetings sector and how hotels can grab their share of the meetings business during and post-pandemic. This report is part of our ongoing coverage about the coronavirus pandemic and its impact on the hospitality industry.
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316 | Pandemic Trailblazer: Hunter Hotel Investment Conference leads lodging industry’s 2021 event circuit
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.