LODGING LEADERS
048 | Create Your Story, Then Communicate It with Paul Kesman
LODGING LEADERS
Paul Kesman is a marketing and public relations professional with over 25 years of experience in the hospitality industry. He assists hotel owners, management companies, capital providers and suppliers to the industry define and articulate what separates them from the competition and develop strategies to convey their messages in the right manner, to the right audiences, at the right times.
In This Episode, Paul Reveals:
- The differences between Marketing functions, and Public Relations functions, and how they work together.
- How B2B marketing and PR differs from B2C.
- How to creating your story – knowing who you are, what makes you different, what are you better at and why.
- Several actionable ways to build your brand, whether that’s your property, your management company, or you as the individual.
- Tips on forming relationships with the media, and how to keep those relationships fluid, solid and growing, so they will share your story AND use you as a resource.
- Several ways to establish yourself, or your company, as a leader in the industry – from speaking engagements, to panels, to blog and social media posts.
- What to do in the event of a crisis – how you can prepare, and what you can do to effectively manage a situation and preserve your reputation.
Resources & Links
- Email:
pkesman[at]pdkpr.com - Paul on LinkedIn
- Paul on Twitter
- PDK PR Website
LODGING LEADERS
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291 | On The Brink: Hotel associations lobby on Capitol Hill to ward off disaster
Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the industry to implore Congress to act soon before half of the country’s hotels go into foreclosure. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
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290 | DAY-CATIONS: Hotels turn guest rooms into private office spaces
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.