LODGING LEADERS
048 | Create Your Story, Then Communicate It with Paul Kesman
LODGING LEADERS
Paul Kesman is a marketing and public relations professional with over 25 years of experience in the hospitality industry. He assists hotel owners, management companies, capital providers and suppliers to the industry define and articulate what separates them from the competition and develop strategies to convey their messages in the right manner, to the right audiences, at the right times.
In This Episode, Paul Reveals:
- The differences between Marketing functions, and Public Relations functions, and how they work together.
- How B2B marketing and PR differs from B2C.
- How to creating your story – knowing who you are, what makes you different, what are you better at and why.
- Several actionable ways to build your brand, whether that’s your property, your management company, or you as the individual.
- Tips on forming relationships with the media, and how to keep those relationships fluid, solid and growing, so they will share your story AND use you as a resource.
- Several ways to establish yourself, or your company, as a leader in the industry – from speaking engagements, to panels, to blog and social media posts.
- What to do in the event of a crisis – how you can prepare, and what you can do to effectively manage a situation and preserve your reputation.
Resources & Links
- Email:
pkesman[at]pdkpr.com - Paul on LinkedIn
- Paul on Twitter
- PDK PR Website
LODGING LEADERS
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346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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345 | ‘Rosy View of Future’: Hotel industry sees unleashing of pent-up investor demand
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.