LODGING LEADERS
048 | Create Your Story, Then Communicate It with Paul Kesman
LODGING LEADERS
Paul Kesman is a marketing and public relations professional with over 25 years of experience in the hospitality industry. He assists hotel owners, management companies, capital providers and suppliers to the industry define and articulate what separates them from the competition and develop strategies to convey their messages in the right manner, to the right audiences, at the right times.
In This Episode, Paul Reveals:
- The differences between Marketing functions, and Public Relations functions, and how they work together.
- How B2B marketing and PR differs from B2C.
- How to creating your story – knowing who you are, what makes you different, what are you better at and why.
- Several actionable ways to build your brand, whether that’s your property, your management company, or you as the individual.
- Tips on forming relationships with the media, and how to keep those relationships fluid, solid and growing, so they will share your story AND use you as a resource.
- Several ways to establish yourself, or your company, as a leader in the industry – from speaking engagements, to panels, to blog and social media posts.
- What to do in the event of a crisis – how you can prepare, and what you can do to effectively manage a situation and preserve your reputation.
Resources & Links
- Email:
pkesman[at]pdkpr.com - Paul on LinkedIn
- Paul on Twitter
- PDK PR Website
LODGING LEADERS
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343 | Take a Cue from Hospitality: Senior living is next big opportunity
Hoteliers and allied companies invested in both lodging and senior-living assets demonstrate how the spirit of hospitality and its best practices extend into other real-estate-asset groups. Episode 343 of Lodging Leaders podcast is the second in a two-part series that explores the hospitality industry’s growing interest in senior living.
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342 | Live Long and Prosper: Hospitality industry embraces senior living
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.