Ciara Feely is the creator of The Conference Converter System™ – a proven formula that shows hotels and venues how to win BIG in the Meetings & Event market by helping them to see their business from their client’s point of view.
Ciara helps venue teams to be leaders in the sales process and be in control. She believes it’s not about how the team wants to sell; it’s about how the client wants to buy. She shows hotels how to STOP SELLING (as Howard Feiertag taught us in episode 46), and how to build TRUST instead, because it’s the relationship the buyer wants – and that relationship will deliver more wins.
Ciara has been an agent for 10 years, and a hotelier before that, and her Conference Converter System™ is helping venues grow their profits and increase market share.
To get the most out of this interview, download Ciara’s free action guide: “7 Simple Steps to grow your Venue’s Profits & Market Share – In the next 70 days.“
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.