055 | Wow and Win More Market Share with Ciara Feely


Ciara Feely is the creator of The Conference Converter System™ – a proven formula that shows hotels and venues how to win BIG in the Meetings & Event market by helping them to see their business from their client’s point of view.

Ciara helps venue teams to be leaders in the sales process and be in control. She believes it’s not about how the team wants to sell; it’s about how the client wants to buy. She shows hotels how to STOP SELLING (as Howard Feiertag taught us in episode 46), and how to build TRUST instead, because it’s the relationship the buyer wants – and that relationship will deliver more wins.

In This Episode, Ciara Reveals:

  • How to stand out and sound different; to be of interest to the client.
  • How to create your Power Sales Tools to make the competition irrelevant.
  • How to package and present your proposal to turn prospects to profits.
  • How to chart your Sales Surge and System and stop the leaky sales funnel.
  • How to WOW & WIN the hotel show around and double the power of your marketing spend.
  • The result when you implement her system – a steady stream of repeat clients and referrals.

Ciara has been an agent for 10 years, and a hotelier before that, and her Conference Converter System™ is helping venues grow their profits and increase market share.

To get the most out of this interview, download Ciara’s free action guide: “7 Simple Steps to grow your Venue’s Profits & Market Share – In the next 70 days.

Resources & Links

  • 329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals

    Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.

  • 328 | Curb Appeal: Hotels’ refreshed images designed to attract road trippers

    Nearly 48 million Americans plan to travel over the Fourth of July weekend, predicts AAA. Most of them will drive and many of them plan to stay in hotels. What makes a travel consumer choose your hotel? Price can be a factor but so can the story the property tells through its online photos and its real-life curb appeal. First impressions of a hotel set the tone for the guest’s entire stay. Its roadside image is more important than ever as the lodging industry this summer hangs its hopes on a comeback driven by domestic travelers. Lodging Leaders podcast explores the importance of a hotel’s curb appeal as hoteliers think of ways to attract travelers seeking safety and assurance as the nation emerges from the coronavirus pandemic.

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