LODGING LEADERS
055 | Wow and Win More Market Share with Ciara Feely
LODGING LEADERS
Ciara Feely is the creator of The Conference Converter System™ – a proven formula that shows hotels and venues how to win BIG in the Meetings & Event market by helping them to see their business from their client’s point of view.
Ciara helps venue teams to be leaders in the sales process and be in control. She believes it’s not about how the team wants to sell; it’s about how the client wants to buy. She shows hotels how to STOP SELLING (as Howard Feiertag taught us in episode 46), and how to build TRUST instead, because it’s the relationship the buyer wants – and that relationship will deliver more wins.
In This Episode, Ciara Reveals:
- How to stand out and sound different; to be of interest to the client.
- How to create your Power Sales Tools to make the competition irrelevant.
- How to package and present your proposal to turn prospects to profits.
- How to chart your Sales Surge and System and stop the leaky sales funnel.
- How to WOW & WIN the hotel show around and double the power of your marketing spend.
- The result when you implement her system – a steady stream of repeat clients and referrals.
Ciara has been an agent for 10 years, and a hotelier before that, and her Conference Converter System™ is helping venues grow their profits and increase market share.
To get the most out of this interview, download Ciara’s free action guide: “7 Simple Steps to grow your Venue’s Profits & Market Share – In the next 70 days.“
Resources & Links
- ciara[at]conferenceconverter.com
- Conference Converter Website
- Mobile: +353 (0)86 3611428
LODGING LEADERS
-
317 | Together Again: U.S. hotel industry begins to see return of small meetings
Ginny Morrison of Evanston, Illinois, is a 33-year veteran of Spire Hospitality, a hotel management company with a portfolio that spans coast-to-coast. As vice president of sales and marketing, Morrison saw the coronavirus pandemic decimate the meetings business. More than a year later, she’s witnessing a comeback as small-meeting planners are actively booking events for the last half of 2021 and beyond. As public health agencies expand COVID-19 vaccination programs across the U.S. and states ease up on public-gathering restrictions designed to keep the virus at bay, the hotel industry is seeing small meetings begin a comeback. In Episode 317, Long Live Lodging covers the state of the small-meetings sector and how hotels can grab their share of the meetings business during and post-pandemic. This report is part of our ongoing coverage about the coronavirus pandemic and its impact on the hospitality industry.
-
316 | Pandemic Trailblazer: Hunter Hotel Investment Conference leads lodging industry’s 2021 event circuit
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.