Ciara Feely is the creator of The Conference Converter System™ – a proven formula that shows hotels and venues how to win BIG in the Meetings & Event market by helping them to see their business from their client’s point of view.
Ciara helps venue teams to be leaders in the sales process and be in control. She believes it’s not about how the team wants to sell; it’s about how the client wants to buy. She shows hotels how to STOP SELLING (as Howard Feiertag taught us in episode 46), and how to build TRUST instead, because it’s the relationship the buyer wants – and that relationship will deliver more wins.
Ciara has been an agent for 10 years, and a hotelier before that, and her Conference Converter System™ is helping venues grow their profits and increase market share.
To get the most out of this interview, download Ciara’s free action guide: “7 Simple Steps to grow your Venue’s Profits & Market Share – In the next 70 days.“
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.