Ciara Feely is the creator of The Conference Converter System™ – a proven formula that shows hotels and venues how to win BIG in the Meetings & Event market by helping them to see their business from their client’s point of view.
Ciara helps venue teams to be leaders in the sales process and be in control. She believes it’s not about how the team wants to sell; it’s about how the client wants to buy. She shows hotels how to STOP SELLING (as Howard Feiertag taught us in episode 46), and how to build TRUST instead, because it’s the relationship the buyer wants – and that relationship will deliver more wins.
Ciara has been an agent for 10 years, and a hotelier before that, and her Conference Converter System™ is helping venues grow their profits and increase market share.
To get the most out of this interview, download Ciara’s free action guide: “7 Simple Steps to grow your Venue’s Profits & Market Share – In the next 70 days.“
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.