LODGING LEADERS
061 | Convey and Leverage Your Sense of Place with Mark Glickman
LODGING LEADERS
Mark Glickman is an internationally acclaimed marketing and sales strategist, author, advisor to emerging companies, and professional speaker on topics including marketing, branding, sales and social media. Mark was selected as one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by Hotel Sales & Marketing Association International (HSMAI).
In This Episode, Mark Reveals …
- How Green initiatives can unify your team AND drive sales.
- What he learned from marketing resorts in Virginia, Mexico, and Hawaii, and how that applies to ANY property.
- How he created MASSIVE publicity, from the worlds largest pumpkin promotion, to setting a guinness world record hitting a golf ball off a ski slope.
- What he does when he first starts working with a new client, including several examples of major issues he uncovered, that the owners were completely unaware of.
- How to play up on your Sense of Place, including leveraging the history, the culture, and the natural surroundings of your biggest inherent asset … your location.
- The story behind his book, Marketing Paradise: Talk Stories to Learn From, and how it can help you.
Resources & Links
LODGING LEADERS
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246 | Transitional Transactions: Hotel brokers, investors prepare for a new normal
Hunter Hotel Advisors brokered the sales of more hotels in 2019 than in any year in its history. Sellers and buyers that generated $1.2 billion under Hunter’s guidance were a mixed bag and included institutional firms, private investment groups and hotel companies. Many hotel brokers expect to tally similar results, making 2019 one of the read more
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245 | Win-Win: Women of AAHOA step up to the leadership plate
This is the second of a two-part update about people, campaigns and programs that are furthering the mission to promote more women into leadership roles in the hospitality industry. In this episode we touch base with Jagruti Panwala and Rachel Humphrey who are in top leadership roles at AAHOA, the world’s largest hotel owners association read more