LODGING LEADERS
061 | Convey and Leverage Your Sense of Place with Mark Glickman
LODGING LEADERS
Mark Glickman is an internationally acclaimed marketing and sales strategist, author, advisor to emerging companies, and professional speaker on topics including marketing, branding, sales and social media. Mark was selected as one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by Hotel Sales & Marketing Association International (HSMAI).
In This Episode, Mark Reveals …
- How Green initiatives can unify your team AND drive sales.
- What he learned from marketing resorts in Virginia, Mexico, and Hawaii, and how that applies to ANY property.
- How he created MASSIVE publicity, from the worlds largest pumpkin promotion, to setting a guinness world record hitting a golf ball off a ski slope.
- What he does when he first starts working with a new client, including several examples of major issues he uncovered, that the owners were completely unaware of.
- How to play up on your Sense of Place, including leveraging the history, the culture, and the natural surroundings of your biggest inherent asset … your location.
- The story behind his book, Marketing Paradise: Talk Stories to Learn From, and how it can help you.
Resources & Links
LODGING LEADERS
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302 | Value Judgment: Hotel asset pricing in COVID-19 age is different from previous recessions
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
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301 | The Road Warrior Ahead: Business travel will come back ‘with a vengeance,’ say experts
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.