LODGING LEADERS
061 | Convey and Leverage Your Sense of Place with Mark Glickman
LODGING LEADERS
Mark Glickman is an internationally acclaimed marketing and sales strategist, author, advisor to emerging companies, and professional speaker on topics including marketing, branding, sales and social media. Mark was selected as one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by Hotel Sales & Marketing Association International (HSMAI).
In This Episode, Mark Reveals …
- How Green initiatives can unify your team AND drive sales.
- What he learned from marketing resorts in Virginia, Mexico, and Hawaii, and how that applies to ANY property.
- How he created MASSIVE publicity, from the worlds largest pumpkin promotion, to setting a guinness world record hitting a golf ball off a ski slope.
- What he does when he first starts working with a new client, including several examples of major issues he uncovered, that the owners were completely unaware of.
- How to play up on your Sense of Place, including leveraging the history, the culture, and the natural surroundings of your biggest inherent asset … your location.
- The story behind his book, Marketing Paradise: Talk Stories to Learn From, and how it can help you.
Resources & Links
LODGING LEADERS
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288 | ‘The Big Pause’: Hotels retooling employment policies as business slowly returns
Two viruses emerged in the U.S. this year – COVID-19 and society’s backlash against racism. The coronavirus pandemic forced hotels to close or drastically cut back on their workforces as occupancy plummeted to unprecedented lows. And America’s streets resounded with the voices of citizens protesting racism as businesses began to respond by promising new and better commitments toward diversity, inclusion and equality in hiring and promotion. In Episode 288 of Lodging Leaders podcast, we explore the issues hotels are facing in bringing back laid-off workers and recruiting new employees in the midst of a health pandemic that seems to have no end and society’s desperate call for Corporate America to get serious about ending systemic racism.
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287 | The Long Haul: Extended-stay hotels show their strength in a crisis
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.