LODGING LEADERS
061 | Convey and Leverage Your Sense of Place with Mark Glickman
LODGING LEADERS
Mark Glickman is an internationally acclaimed marketing and sales strategist, author, advisor to emerging companies, and professional speaker on topics including marketing, branding, sales and social media. Mark was selected as one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by Hotel Sales & Marketing Association International (HSMAI).
In This Episode, Mark Reveals …
- How Green initiatives can unify your team AND drive sales.
- What he learned from marketing resorts in Virginia, Mexico, and Hawaii, and how that applies to ANY property.
- How he created MASSIVE publicity, from the worlds largest pumpkin promotion, to setting a guinness world record hitting a golf ball off a ski slope.
- What he does when he first starts working with a new client, including several examples of major issues he uncovered, that the owners were completely unaware of.
- How to play up on your Sense of Place, including leveraging the history, the culture, and the natural surroundings of your biggest inherent asset … your location.
- The story behind his book, Marketing Paradise: Talk Stories to Learn From, and how it can help you.
Resources & Links
LODGING LEADERS
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346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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345 | ‘Rosy View of Future’: Hotel industry sees unleashing of pent-up investor demand
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.