LODGING LEADERS
062 | Sell More Rooms for Your Hotel Tonight with Jared Simon
LODGING LEADERS
Jared is a co-founder and currently serves as the Chief Operating Officer of HotelTonight, the on-demand hotel booking app. Prior to HotelTonight, Jared led partner development and served on the founding executive team at online video production and distribution pioneer TurnHere.
Jared previously worked at online travel agency Orbitz, serving on the launch team for the hotel product and eventually taking over as General Manager of the company’s Lodging.com brand. He has a BA from the University of Texas at Austin, and an MBA from the Kellogg School of Management at Northwestern University.
In This Episode, Jared Talks About …
- The inspiration behind HotelTonight, and how he and co-founder Sam Shank saw some of the same issues and same needs, and blended their complimentary hotel and consumer experience to solve them.
- The two types of customers they have; hotels and travelers, and he describes their ideal customer for each.
- The process, and what you can expect when you sign up.
- The relationship between HotelTonight and your hotel’s reservation system, the many options hotels have to utilize their platform, and how that ultimately translates into an actual booking.
- How HotelTonight is different from the big players (Expedia, Priceline, Orbitz, and Travelocity) … and how they’re able to compete with them.
- HotelTonight’s unique features, like geolocation, that not only enables travelers to find hotels near them, but also allows hotels to market to a travelers based on a specific set of criteria, e.g. near the hotel or from a particular geographic region.
Booking windows are getting shorter and increasingly happening on mobile devices.
If you want to reach the ever-growing number of guests who are choosing to be more spontaneous about their decisions, I encourage you to give HotelTonight a test drive and see if this is a good option for you.
HotelTonight Created a Promotion Specifically for the Lodging Leaders Community.
If you want to see what the HotelTonight experience is like from the consumer side, they created a promo code specifically for the lodging leaders community.
First time bookers can get $25 off using the promo code with a $135 min spend.
Resources & Links
LODGING LEADERS
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343 | Take a Cue from Hospitality: Senior living is next big opportunity
Hoteliers and allied companies invested in both lodging and senior-living assets demonstrate how the spirit of hospitality and its best practices extend into other real-estate-asset groups. Episode 343 of Lodging Leaders podcast is the second in a two-part series that explores the hospitality industry’s growing interest in senior living.
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342 | Live Long and Prosper: Hospitality industry embraces senior living
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.