LODGING LEADERS
062 | Sell More Rooms for Your Hotel Tonight with Jared Simon
LODGING LEADERS
Jared is a co-founder and currently serves as the Chief Operating Officer of HotelTonight, the on-demand hotel booking app. Prior to HotelTonight, Jared led partner development and served on the founding executive team at online video production and distribution pioneer TurnHere.
Jared previously worked at online travel agency Orbitz, serving on the launch team for the hotel product and eventually taking over as General Manager of the company’s Lodging.com brand. He has a BA from the University of Texas at Austin, and an MBA from the Kellogg School of Management at Northwestern University.
In This Episode, Jared Talks About …
- The inspiration behind HotelTonight, and how he and co-founder Sam Shank saw some of the same issues and same needs, and blended their complimentary hotel and consumer experience to solve them.
- The two types of customers they have; hotels and travelers, and he describes their ideal customer for each.
- The process, and what you can expect when you sign up.
- The relationship between HotelTonight and your hotel’s reservation system, the many options hotels have to utilize their platform, and how that ultimately translates into an actual booking.
- How HotelTonight is different from the big players (Expedia, Priceline, Orbitz, and Travelocity) … and how they’re able to compete with them.
- HotelTonight’s unique features, like geolocation, that not only enables travelers to find hotels near them, but also allows hotels to market to a travelers based on a specific set of criteria, e.g. near the hotel or from a particular geographic region.
Booking windows are getting shorter and increasingly happening on mobile devices.
If you want to reach the ever-growing number of guests who are choosing to be more spontaneous about their decisions, I encourage you to give HotelTonight a test drive and see if this is a good option for you.
HotelTonight Created a Promotion Specifically for the Lodging Leaders Community.
If you want to see what the HotelTonight experience is like from the consumer side, they created a promo code specifically for the lodging leaders community.
First time bookers can get $25 off using the promo code with a $135 min spend.
Resources & Links
LODGING LEADERS
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302 | Value Judgment: Hotel asset pricing in COVID-19 age is different from previous recessions
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
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301 | The Road Warrior Ahead: Business travel will come back ‘with a vengeance,’ say experts
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.