LODGING LEADERS
062 | Sell More Rooms for Your Hotel Tonight with Jared Simon
LODGING LEADERS
Jared is a co-founder and currently serves as the Chief Operating Officer of HotelTonight, the on-demand hotel booking app. Prior to HotelTonight, Jared led partner development and served on the founding executive team at online video production and distribution pioneer TurnHere.
Jared previously worked at online travel agency Orbitz, serving on the launch team for the hotel product and eventually taking over as General Manager of the company’s Lodging.com brand. He has a BA from the University of Texas at Austin, and an MBA from the Kellogg School of Management at Northwestern University.
In This Episode, Jared Talks About …
- The inspiration behind HotelTonight, and how he and co-founder Sam Shank saw some of the same issues and same needs, and blended their complimentary hotel and consumer experience to solve them.
- The two types of customers they have; hotels and travelers, and he describes their ideal customer for each.
- The process, and what you can expect when you sign up.
- The relationship between HotelTonight and your hotel’s reservation system, the many options hotels have to utilize their platform, and how that ultimately translates into an actual booking.
- How HotelTonight is different from the big players (Expedia, Priceline, Orbitz, and Travelocity) … and how they’re able to compete with them.
- HotelTonight’s unique features, like geolocation, that not only enables travelers to find hotels near them, but also allows hotels to market to a travelers based on a specific set of criteria, e.g. near the hotel or from a particular geographic region.
Booking windows are getting shorter and increasingly happening on mobile devices.
If you want to reach the ever-growing number of guests who are choosing to be more spontaneous about their decisions, I encourage you to give HotelTonight a test drive and see if this is a good option for you.
HotelTonight Created a Promotion Specifically for the Lodging Leaders Community.
If you want to see what the HotelTonight experience is like from the consumer side, they created a promo code specifically for the lodging leaders community.
First time bookers can get $25 off using the promo code with a $135 min spend.
Resources & Links
LODGING LEADERS
-
287 | The Long Haul: Extended-stay hotels show their strength in a crisis
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
-
285 | ‘Allure of the Door’: Exterior-corridor hotels trending in COVID-19 pandemic
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.