LODGING LEADERS
063 | Generate More Leads and Sales for Your Property with Jeff Wenberg
LODGING LEADERS
Jeff is the Head Product Educator at Leadpages – The #1 landing page software for your business that lets you collect leads and customer contacts from sales pages, pop-up forms, social media, text messaging, and email. Jeff helps Leadpages customers achieve amazing results with the many products and features they offer, and his content has generated millions of dollars in revenue and leads.
In This Episode, Jeff Talks About …
- Building your email list, independent of your property management system or loyalty program, and how using an email marketing service on the backend can help you.
- Different ways you can incentivize people to opt-in to your email list, and best practices around that to increase conversion.
- Landing pages, also known as sales or squeeze pages, and how they differ from a traditional page on your website.
- Lead magnets, what they are, and how they can help drive opt-ins.
- List segmentation – essentially tagging each lead you get based on the content they responded to, and how that can help you send more targeted offers to your guests and prospects.
- Leaddigits, an amazing tool that allows you to collect leads via text messages.
I created a leaddigit for this episode. If you text the word “leadpages” (all one word) to the number 44222, that will send you a text. Simply reply with your email address, and I’ll send you a Leadpages Action Guide that goes even deeper into the concepts Jeff and I discussed today, and includes tons of ideas for using Leadpages, creating lead magnets, and leaddigits, specific to the hospitality industry. I’ll also include the link Jeff created for the Lodging Leaders community to try leadpages for FREE for 14 days.
Leadpages is an amazing tool. I believe in it, and I’ve had amazing results using it to grow my email list. I strongly believe that Leadpages is a great way to generate more leads and sales for hotels.
After listening to this interview, if you want to take a deeper dive into Leadpages or email marketing, leave a comment on our Facebook or Twitter page, and I’ll set something up.
Resources & Links
Jeff Wenberg
- Email: jeffwenberg[at]gmail.com
Leadpages
LODGING LEADERS
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311 | Shelters From the Norm: Hotels used for hospitals and housing face unexpected problems
A year ago, Darshan Patel, CEO of Hotel Investment Group in San Diego, California, was one of the first hoteliers in the U.S. to step up and offer properties to overwhelmed hospitals seeking places to care for COVID and non-COVID patients as well as vulnerable populations. As the crisis eases and Hotel Investment Group works to return the hotels to business, Patel is negotiating with local governments to pay for the wear and tear on the properties. Patel is not alone as many hoteliers are unexpectedly dealing with problems that state and local governments’ urgent decisions have created, including property damage, increased costs and eviction bans. This report is the second in a two-part series examining the pros and cons of opening hotels to alternative uses during the pandemic. It is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.
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310 | Hotels Convert to Housing: Federal COVID-19-relief funds fuel transactions
Dhruv Patel, president of Ridgemont Hospitality, in October shared a bittersweet moment with his parents, Pravin and Sima Patel, when the family business sold the first motel that Pravin had built from the ground up more than 30 years ago. But they rest assured knowing it was the right decision because the 22-room property is being converted into affordable housing for military veterans at risk of homelessness. The transaction is among hundreds taking place across the U.S. as state and local governments work with non-profit agencies to create affordable housing solutions for vulnerable populations amid the COVID-19 pandemic. In Episode 310 Long Live Lodging reports on the financial and legal aspects of what it takes to convert a hotel into long-term housing. This report is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.