LODGING LEADERS
063 | Generate More Leads and Sales for Your Property with Jeff Wenberg
LODGING LEADERS
Jeff is the Head Product Educator at Leadpages – The #1 landing page software for your business that lets you collect leads and customer contacts from sales pages, pop-up forms, social media, text messaging, and email. Jeff helps Leadpages customers achieve amazing results with the many products and features they offer, and his content has generated millions of dollars in revenue and leads.
In This Episode, Jeff Talks About …
- Building your email list, independent of your property management system or loyalty program, and how using an email marketing service on the backend can help you.
- Different ways you can incentivize people to opt-in to your email list, and best practices around that to increase conversion.
- Landing pages, also known as sales or squeeze pages, and how they differ from a traditional page on your website.
- Lead magnets, what they are, and how they can help drive opt-ins.
- List segmentation – essentially tagging each lead you get based on the content they responded to, and how that can help you send more targeted offers to your guests and prospects.
- Leaddigits, an amazing tool that allows you to collect leads via text messages.
I created a leaddigit for this episode. If you text the word “leadpages” (all one word) to the number 44222, that will send you a text. Simply reply with your email address, and I’ll send you a Leadpages Action Guide that goes even deeper into the concepts Jeff and I discussed today, and includes tons of ideas for using Leadpages, creating lead magnets, and leaddigits, specific to the hospitality industry. I’ll also include the link Jeff created for the Lodging Leaders community to try leadpages for FREE for 14 days.
Leadpages is an amazing tool. I believe in it, and I’ve had amazing results using it to grow my email list. I strongly believe that Leadpages is a great way to generate more leads and sales for hotels.
After listening to this interview, if you want to take a deeper dive into Leadpages or email marketing, leave a comment on our Facebook or Twitter page, and I’ll set something up.
Resources & Links
Jeff Wenberg
- Email: jeffwenberg[at]gmail.com
Leadpages
LODGING LEADERS
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346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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345 | ‘Rosy View of Future’: Hotel industry sees unleashing of pent-up investor demand
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.