LODGING LEADERS
063 | Generate More Leads and Sales for Your Property with Jeff Wenberg
LODGING LEADERS
Jeff is the Head Product Educator at Leadpages – The #1 landing page software for your business that lets you collect leads and customer contacts from sales pages, pop-up forms, social media, text messaging, and email. Jeff helps Leadpages customers achieve amazing results with the many products and features they offer, and his content has generated millions of dollars in revenue and leads.
In This Episode, Jeff Talks About …
- Building your email list, independent of your property management system or loyalty program, and how using an email marketing service on the backend can help you.
- Different ways you can incentivize people to opt-in to your email list, and best practices around that to increase conversion.
- Landing pages, also known as sales or squeeze pages, and how they differ from a traditional page on your website.
- Lead magnets, what they are, and how they can help drive opt-ins.
- List segmentation – essentially tagging each lead you get based on the content they responded to, and how that can help you send more targeted offers to your guests and prospects.
- Leaddigits, an amazing tool that allows you to collect leads via text messages.
I created a leaddigit for this episode. If you text the word “leadpages” (all one word) to the number 44222, that will send you a text. Simply reply with your email address, and I’ll send you a Leadpages Action Guide that goes even deeper into the concepts Jeff and I discussed today, and includes tons of ideas for using Leadpages, creating lead magnets, and leaddigits, specific to the hospitality industry. I’ll also include the link Jeff created for the Lodging Leaders community to try leadpages for FREE for 14 days.
Leadpages is an amazing tool. I believe in it, and I’ve had amazing results using it to grow my email list. I strongly believe that Leadpages is a great way to generate more leads and sales for hotels.
After listening to this interview, if you want to take a deeper dive into Leadpages or email marketing, leave a comment on our Facebook or Twitter page, and I’ll set something up.
Resources & Links
Jeff Wenberg
- Email: jeffwenberg[at]gmail.com
Leadpages
LODGING LEADERS
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287 | The Long Haul: Extended-stay hotels show their strength in a crisis
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
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