LODGING LEADERS
063 | Generate More Leads and Sales for Your Property with Jeff Wenberg
LODGING LEADERS
Jeff is the Head Product Educator at Leadpages – The #1 landing page software for your business that lets you collect leads and customer contacts from sales pages, pop-up forms, social media, text messaging, and email. Jeff helps Leadpages customers achieve amazing results with the many products and features they offer, and his content has generated millions of dollars in revenue and leads.
In This Episode, Jeff Talks About …
- Building your email list, independent of your property management system or loyalty program, and how using an email marketing service on the backend can help you.
- Different ways you can incentivize people to opt-in to your email list, and best practices around that to increase conversion.
- Landing pages, also known as sales or squeeze pages, and how they differ from a traditional page on your website.
- Lead magnets, what they are, and how they can help drive opt-ins.
- List segmentation – essentially tagging each lead you get based on the content they responded to, and how that can help you send more targeted offers to your guests and prospects.
- Leaddigits, an amazing tool that allows you to collect leads via text messages.
I created a leaddigit for this episode. If you text the word “leadpages” (all one word) to the number 44222, that will send you a text. Simply reply with your email address, and I’ll send you a Leadpages Action Guide that goes even deeper into the concepts Jeff and I discussed today, and includes tons of ideas for using Leadpages, creating lead magnets, and leaddigits, specific to the hospitality industry. I’ll also include the link Jeff created for the Lodging Leaders community to try leadpages for FREE for 14 days.
Leadpages is an amazing tool. I believe in it, and I’ve had amazing results using it to grow my email list. I strongly believe that Leadpages is a great way to generate more leads and sales for hotels.
After listening to this interview, if you want to take a deeper dive into Leadpages or email marketing, leave a comment on our Facebook or Twitter page, and I’ll set something up.
Resources & Links
Jeff Wenberg
- Email: jeffwenberg[at]gmail.com
Leadpages
LODGING LEADERS
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330 | Youthful Perspective: Industry leader Bijal Patel mourns the loss of ‘an entire generation’ of hospitality workers
Bijal Patel, 31, is CEO of Coast Redwood Hospitality and the youngest chair of the California Hotel & Lodging Association. He’s made even more history at CHLA by agreeing to serve an unprecedented second term as the lodging industry emerges from the coronavirus pandemic. Patel is a third-generation hotelier. Being so steeped in hospitality at such a young age is not new for members of the Indian American hotelier community, but Patel fears the pandemic has drained the industry of emerging talent. Lodging Leaders spotlights Patel, who represents a leadership demographic that is fighting for the life of the hospitality industry as they watch their peers veer toward other career paths.
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329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals
Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.