LODGING LEADERS

073 | Become a Blogger with Leslie Samuel

LODGING LEADERS

Leslie Samuel is a former university professor turned full-time blogger. The owner of Become A Blogger, and the host of the Learning with Leslie podcast, all of his content is focused on building an online business, from blogging, to marketing, to social media.

In This Episode, Leslie Talks About

  • Blogging, what it is, and what you need to know before getting into it.
  • Building your audience, and why controlling your platform, as you do with a blog, is better in the long run.
  • Leveraging the people staying in your hotel, and training your staff to encourage guests to share their experiences on social media.
  • Facebook, the differences between your personal feed and company feed, and how to ensure you can measure the analytics for your posts.
  • LinkedIn, how to build your profile, and how to network effectively.
  • Getting clear on your goals with social media to make the biggest impact in the least amount of time.

If building an online presence is important to you, you’re going to love this episode.

Resources & Links

LODGING LEADERS
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