LODGING LEADERS

073 | Become a Blogger with Leslie Samuel

LODGING LEADERS

Leslie Samuel is a former university professor turned full-time blogger. The owner of Become A Blogger, and the host of the Learning with Leslie podcast, all of his content is focused on building an online business, from blogging, to marketing, to social media.

In This Episode, Leslie Talks About

  • Blogging, what it is, and what you need to know before getting into it.
  • Building your audience, and why controlling your platform, as you do with a blog, is better in the long run.
  • Leveraging the people staying in your hotel, and training your staff to encourage guests to share their experiences on social media.
  • Facebook, the differences between your personal feed and company feed, and how to ensure you can measure the analytics for your posts.
  • LinkedIn, how to build your profile, and how to network effectively.
  • Getting clear on your goals with social media to make the biggest impact in the least amount of time.

If building an online presence is important to you, you’re going to love this episode.

Resources & Links

LODGING LEADERS
  • 311 | Shelters From the Norm: Hotels used for hospitals and housing face unexpected problems

    A year ago, Darshan Patel, CEO of Hotel Investment Group in San Diego, California, was one of the first hoteliers in the U.S. to step up and offer properties to overwhelmed hospitals seeking places to care for COVID and non-COVID patients as well as vulnerable populations. As the crisis eases and Hotel Investment Group works to return the hotels to business, Patel is negotiating with local governments to pay for the wear and tear on the properties. Patel is not alone as many hoteliers are unexpectedly dealing with problems that state and local governments’ urgent decisions have created, including property damage, increased costs and eviction bans. This report is the second in a two-part series examining the pros and cons of opening hotels to alternative uses during the pandemic. It is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 310 | Hotels Convert to Housing: Federal COVID-19-relief funds fuel transactions

    Dhruv Patel, president of Ridgemont Hospitality, in October shared a bittersweet moment with his parents, Pravin and Sima Patel, when the family business sold the first motel that Pravin had built from the ground up more than 30 years ago. But they rest assured knowing it was the right decision because the 22-room property is being converted into affordable housing for military veterans at risk of homelessness. The transaction is among hundreds taking place across the U.S. as state and local governments work with non-profit agencies to create affordable housing solutions for vulnerable populations amid the COVID-19 pandemic. In Episode 310 Long Live Lodging reports on the financial and legal aspects of what it takes to convert a hotel into long-term housing. This report is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

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