LODGING LEADERS
075 | Start With Why with David Mead
LODGING LEADERS
David has been working with Simon Sinek, a world-renowned thought leader and author of the book, Start with Why: How Great Leaders Inspire Everyone to Take Action, since 2009, and he speaks and facilitates workshops inspired by Simon’s simple, yet powerful message. David travels internationally, helping people shift their perceptions about the reason their organizations really exist, what leadership is, and how human biology plays into it all.
Everything David does is designed to propel people to be a little more than they were yesterday.
In This Episode, David Reveals
- What it means to start with why, and why that’s important.
- The difference between manipulation vs. inspiration, and how manipulations can lead to transactions, not loyalty.
- The concept of The Golden Circle – imagine a bullseye where the outer circle represents the what, the inner circle is the how, and the bullseye is the why.
- Every company in the world knows what they do. i.e., they can describe their product or service.
- Some companies know how they do what they do. They know how they’re different i.e. A unique selling point.
- Very few companies know why they do what they do.
- The idea that normal companies communicate to their customers from the outside in and then have some call to action, e.g. this is what we do, and this is how we do it.
- That inspiring companies start with why, that the ‘why’ engages us emotionally while the ‘what’ and ‘how’ serve as the evidence of the belief.
- How human biology play into it all.
David offered to share a 16-page presentation on the Golden Circle designed for people who want to share the idea with others.
And, if you’d like to get the Publisher version that includes the slides and presenter notes, send me an email.
Imagine a world where nearly everyone wakes up each day inspired to go to work at your hotel, feels safe and valued while they are there, and returns home at the end of each day fulfilled – feeling as though they are contributing toward something greater than themselves.
Now imagine the experience your guests will have with a team that feels this way.
It all starts with Why.
Resources & Links
David Mead
- david[at]startwithwhy.com
Start with Why
Simon Sinek
LODGING LEADERS
-
341 | One Big Happy: Travel survey reveals how hotels can attract families
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.
-
340 | New Glass Ceiling: Industry leaders work to shatter barriers for women hotel owners and investors
Whether they’re new to the concept or they’ve worked in lodging for years, women are an emerging force in hotel development, investment and ownership. Several industry leaders are making significant strides in building programs that encourage and support women interested in becoming hotel owners and investors. This report examines new projects and updates the status of existing efforts by industry leaders to recruit women as owners and help them hurdle barriers such as critical access to capital.