LODGING LEADERS
075 | Start With Why with David Mead
LODGING LEADERS
David has been working with Simon Sinek, a world-renowned thought leader and author of the book, Start with Why: How Great Leaders Inspire Everyone to Take Action, since 2009, and he speaks and facilitates workshops inspired by Simon’s simple, yet powerful message. David travels internationally, helping people shift their perceptions about the reason their organizations really exist, what leadership is, and how human biology plays into it all.
Everything David does is designed to propel people to be a little more than they were yesterday.
In This Episode, David Reveals
- What it means to start with why, and why that’s important.
- The difference between manipulation vs. inspiration, and how manipulations can lead to transactions, not loyalty.
- The concept of The Golden Circle – imagine a bullseye where the outer circle represents the what, the inner circle is the how, and the bullseye is the why.
- Every company in the world knows what they do. i.e., they can describe their product or service.
- Some companies know how they do what they do. They know how they’re different i.e. A unique selling point.
- Very few companies know why they do what they do.
- The idea that normal companies communicate to their customers from the outside in and then have some call to action, e.g. this is what we do, and this is how we do it.
- That inspiring companies start with why, that the ‘why’ engages us emotionally while the ‘what’ and ‘how’ serve as the evidence of the belief.
- How human biology play into it all.
David offered to share a 16-page presentation on the Golden Circle designed for people who want to share the idea with others.
And, if you’d like to get the Publisher version that includes the slides and presenter notes, send me an email.
Imagine a world where nearly everyone wakes up each day inspired to go to work at your hotel, feels safe and valued while they are there, and returns home at the end of each day fulfilled – feeling as though they are contributing toward something greater than themselves.
Now imagine the experience your guests will have with a team that feels this way.
It all starts with Why.
Resources & Links
David Mead
- david[at]startwithwhy.com
Start with Why
Simon Sinek
LODGING LEADERS
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288 | ‘The Big Pause’: Hotels retooling employment policies as business slowly returns
Two viruses emerged in the U.S. this year – COVID-19 and society’s backlash against racism. The coronavirus pandemic forced hotels to close or drastically cut back on their workforces as occupancy plummeted to unprecedented lows. And America’s streets resounded with the voices of citizens protesting racism as businesses began to respond by promising new and better commitments toward diversity, inclusion and equality in hiring and promotion. In Episode 288 of Lodging Leaders podcast, we explore the issues hotels are facing in bringing back laid-off workers and recruiting new employees in the midst of a health pandemic that seems to have no end and society’s desperate call for Corporate America to get serious about ending systemic racism.
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287 | The Long Haul: Extended-stay hotels show their strength in a crisis
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.