LODGING LEADERS
075 | Start With Why with David Mead
LODGING LEADERS
David has been working with Simon Sinek, a world-renowned thought leader and author of the book, Start with Why: How Great Leaders Inspire Everyone to Take Action, since 2009, and he speaks and facilitates workshops inspired by Simon’s simple, yet powerful message. David travels internationally, helping people shift their perceptions about the reason their organizations really exist, what leadership is, and how human biology plays into it all.
Everything David does is designed to propel people to be a little more than they were yesterday.
In This Episode, David Reveals
- What it means to start with why, and why that’s important.
- The difference between manipulation vs. inspiration, and how manipulations can lead to transactions, not loyalty.
- The concept of The Golden Circle – imagine a bullseye where the outer circle represents the what, the inner circle is the how, and the bullseye is the why.
- Every company in the world knows what they do. i.e., they can describe their product or service.
- Some companies know how they do what they do. They know how they’re different i.e. A unique selling point.
- Very few companies know why they do what they do.
- The idea that normal companies communicate to their customers from the outside in and then have some call to action, e.g. this is what we do, and this is how we do it.
- That inspiring companies start with why, that the ‘why’ engages us emotionally while the ‘what’ and ‘how’ serve as the evidence of the belief.
- How human biology play into it all.
David offered to share a 16-page presentation on the Golden Circle designed for people who want to share the idea with others.
And, if you’d like to get the Publisher version that includes the slides and presenter notes, send me an email.
Imagine a world where nearly everyone wakes up each day inspired to go to work at your hotel, feels safe and valued while they are there, and returns home at the end of each day fulfilled – feeling as though they are contributing toward something greater than themselves.
Now imagine the experience your guests will have with a team that feels this way.
It all starts with Why.
Resources & Links
David Mead
- david[at]startwithwhy.com
Start with Why
Simon Sinek
LODGING LEADERS
-
330 | Youthful Perspective: Industry leader Bijal Patel mourns the loss of ‘an entire generation’ of hospitality workers
Bijal Patel, 31, is CEO of Coast Redwood Hospitality and the youngest chair of the California Hotel & Lodging Association. He’s made even more history at CHLA by agreeing to serve an unprecedented second term as the lodging industry emerges from the coronavirus pandemic. Patel is a third-generation hotelier. Being so steeped in hospitality at such a young age is not new for members of the Indian American hotelier community, but Patel fears the pandemic has drained the industry of emerging talent. Lodging Leaders spotlights Patel, who represents a leadership demographic that is fighting for the life of the hospitality industry as they watch their peers veer toward other career paths.
-
329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals
Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.