08 | King Sheet Parachute

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Justin Genzlinger graduated from Cucumber Chef to CEO of his family’s hospitality company by climbing the corporate ladder one milk crate at a time. After stints as a broken glass entrepreneur and a financial services consultant, Justin now promotes his portfolio of mostly historic hotels by staying rooted in a sense of place. Justin and Susan talk about how telling stories can help independent hotels stand apart in a crowded landscape.

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