088 | The People Business with Luis Fernandez


Luis Fernandez, and his wife Yanin, own and operate two restaurants located in Historic Downtown Norcross, Georgia. In 2008, they opened their first restaurant, Mojitos Cuban American Bistro, offering authentic Cuban cuisine in a casual 50’s atmosphere. In 2014, they opened their second restaurant, The Crossing, in the more than a century old Norcross train depot. The casual, fine dining establishment offers steaks, chops, and a contemporary American menu. Both restaurants deliver amazing cuisine, great service, and quality live music.

Luis earned a Hospitality Administration/Management degree from Florida International University (FIU).

In This Episode, Luis Reveals

  • The vision behind their first restaurant, Mojitos, and what it was like opening a new restaurant at the beginning of a recession.
  • The shift from single to multi-restaurant ownership when they opened their second property, the Crossing.
  • How he has formed so many strong relationships with his clientele, and how that has built customer loyalty.
  • Why they have chosen NOT to advertise.
  • How they have improved employee retention and take care of their associates.

Resources & Links

Luis Fernandez

Mojitos Cuban American Bistro

The Crossing of Norcross

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