09 | Three Giants and a Spy

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After a de facto international tour of the hotel business, Christoph Hütter is on a mission to transform the focus of revenue management from gatekeeping to uncovering opportunities. Christoph believes that the pandemic has permanently changed the hotel business for the better, and he places creativity high on the list of skills that hoteliers should cultivate for future success. Christoph and Susan delve into how commercial teams can work together to create more profitable hotels.

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