Rajiv Bhatia, M.S., CHA, CHE, CRME is CEO of FairBridge Hotels International, a promising franchise system with 43 properties providing an attractive alternative to legacy franchise models.
Prior to his appointment as CEO of FairBridge, Rajiv served as leader of the Knights Inn Brand of the Wyndham Hotel Group. Throughout the last decade he was responsible for brand operations, property openings, design and development, franchise services, quality assurance, training, development financing and marketing. During his tenure at Wyndham, Mr. Bhatia served as president of the company’s Villager brand from 2003 until it merged with the Knights Inn brand in September 2004. Prior to his role as brand president, from 1996 until 2003 Mr Bhatia supported the Hotel Group’s worldwide master licensing efforts for several Wyndham brands including Howard Johnson, Days Inn, and Super 8 while working across five continents and numerous international destinations.
Rajiv earned a bachelor of commerce degree from Delhi University in New Delhi, India, a bachelor’s degree in hotel and catering management from the Dublin College of Catering in Dublin, Ireland, and a bachelor’s degree in management from Trinity College in Dublin, Ireland, and a MS degree in Hospitality Management from Fairleigh Dickinson University. He is fluent in French, Hindi and Punjabi.
FairBridge Hotels International, Inc.
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.