Rajiv Bhatia, M.S., CHA, CHE, CRME is CEO of FairBridge Hotels International, a promising franchise system with 43 properties providing an attractive alternative to legacy franchise models.
Prior to his appointment as CEO of FairBridge, Rajiv served as leader of the Knights Inn Brand of the Wyndham Hotel Group. Throughout the last decade he was responsible for brand operations, property openings, design and development, franchise services, quality assurance, training, development financing and marketing. During his tenure at Wyndham, Mr. Bhatia served as president of the company’s Villager brand from 2003 until it merged with the Knights Inn brand in September 2004. Prior to his role as brand president, from 1996 until 2003 Mr Bhatia supported the Hotel Group’s worldwide master licensing efforts for several Wyndham brands including Howard Johnson, Days Inn, and Super 8 while working across five continents and numerous international destinations.
Rajiv earned a bachelor of commerce degree from Delhi University in New Delhi, India, a bachelor’s degree in hotel and catering management from the Dublin College of Catering in Dublin, Ireland, and a bachelor’s degree in management from Trinity College in Dublin, Ireland, and a MS degree in Hospitality Management from Fairleigh Dickinson University. He is fluent in French, Hindi and Punjabi.
FairBridge Hotels International, Inc.
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.