Rajiv Bhatia, M.S., CHA, CHE, CRME is CEO of FairBridge Hotels International, a promising franchise system with 43 properties providing an attractive alternative to legacy franchise models.
Prior to his appointment as CEO of FairBridge, Rajiv served as leader of the Knights Inn Brand of the Wyndham Hotel Group. Throughout the last decade he was responsible for brand operations, property openings, design and development, franchise services, quality assurance, training, development financing and marketing. During his tenure at Wyndham, Mr. Bhatia served as president of the company’s Villager brand from 2003 until it merged with the Knights Inn brand in September 2004. Prior to his role as brand president, from 1996 until 2003 Mr Bhatia supported the Hotel Group’s worldwide master licensing efforts for several Wyndham brands including Howard Johnson, Days Inn, and Super 8 while working across five continents and numerous international destinations.
Rajiv earned a bachelor of commerce degree from Delhi University in New Delhi, India, a bachelor’s degree in hotel and catering management from the Dublin College of Catering in Dublin, Ireland, and a bachelor’s degree in management from Trinity College in Dublin, Ireland, and a MS degree in Hospitality Management from Fairleigh Dickinson University. He is fluent in French, Hindi and Punjabi.
FairBridge Hotels International, Inc.
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.