10 | Carlos Flores: Sonesta has ‘very lofty ambitions’ as it pursues value in the lodging industry

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Sonesta Hotels International’s CEO Carlos Flores has big dreams for the company he’s led since 2012. Over the past 18 months, he’s made some of them come true, shocking an industry in the throes of the coronavirus crisis. In Episode 10 of Lodging Luminaries podcast, host Jason Freed talks with Flores about how he decided to pull the trigger to propel the company as a major contender in the franchising space. He also shares his views on the franchiser-franchisee relationship as well as whether the adoption of new technology can enhance a hotel’s value.

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