100 | Improving Online Distribution and Profitability with Erik Muñoz


Erik is a hotel technology marketing specialist, with deep experience across global markets with solutions such as revenue management, online distribution and property management.  Erik started his career in hotel management, then shifted to technical roles in solution consulting and delivery, before specializing in sales and marketing leadership.

In This Episode, Erik Reveals

  • The state of play in the hotel distribution space right now, the difference between a CRS and Channel Manager, and how the consolidation of some of the larger solution providers is negatively impacting hoteliers.
  • Why integrations are important, and how they help you maximize efficiencies and drive incremental revenue.
  • The opportunities to optimize online and offline bookings, including meta search, and how hoteliers can lower their cost of distribution and drive direct bookings.
  • Opportunities for hotels to offer a different pricing for customers when booking direct, without violating rate parity guidelines.

Resources & Links

Erik Munoz

  • erik.munoz@verticalbooking.com
  • Erik on LinkedIn
  • Skype ID:  erik.munoz
  • Phone:  +44 7718 649 617

Vertical Booking (International)

Vertical Booking USA

Back to Top