Raul is CEO of Virgin Hotels and is responsible for the company’s overall expansion, customer experience and culture. In a career that spans 30 years, Raul has held top management positions for Interstate Hotels, Lane Hotels and the Continental companies and is one of the few hospitality industry executives that understands both the lifestyle and branded hotels segments.
In between 1996 and 2010, Raul was President and Partner at Tecton Hospitality which owned and operated over 35 full branded hotels and was named a “Preferred Hotel Management Company” by most of the major brands. In 2002 he launched Desires Hotels, a management company focused on the growing lifestyle hotel segment. Desires Hotels had 20 award winning modern boutique hotels located in urban and resort locations domestically and internationally. Desires Hotels was named “Best Management Company of the Year” by Lodging Hospitality in 2008 and consistency achieved high levels of RevPAR and profitability as well as social media rankings and owner satisfaction. Raul also serves on the boards of Entrepreneurship and Innovation at Cornell University.
In the introduction of his book, “Hotel, an American History,” A.K. Sandoval-Strausz writes: “The hotel as we know it today did not evolve randomly or naturally, nor did it develop as some sort of automatic response to structural needs. Rather, it was the deliberate creation of an identifiable group of people who lived in a read more
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more