Martin Owen joined the industry as a travel agent specializing in corporate travel, before working in reservations and sales for an international airline. He moved back into agency management eventually managing a chain of travel agencies in London.
In 1983, he joined Travelbag, a small company of 12 people selling discounted air tickets to Australia. He was part of the ownership team that grew the company to 400 people as a major long-haul tour operator. Travelbag also ran its own charter flight operation with daily flights to Australia from the UK, and owned a tourist ranch and hotel in Central Australia.
On selling his stake in Travelbag in 1996, he established a Tourism Consultancy, Owen Organization. The consultancy assisted in air and land product purchasing for a major tour operator; technology management for an international travel agency group; technology consulting for Sabre/American Airlines in Europe; establishing travel industry distribution for Serviced Apartment rentals worldwide; and developed a travel agency specializing in international travel for dogs among other projects.
Martin also owned part of a web design and software development company that created a web based reservations system for small tour operators and villa and apartment rental firms.
Martin moved to the US in 2007 immediately working for the Jay Odom Group of Companies handling marketing for Uptown Station, Hammock Bay, Destin Jet and NuFletch, before joining ResortQuest by Wyndham Vacation Rentals as Regional Marketing Director for Florida and South Alabama. Martin reestablished his consultancy in 2015 and now works with companies and organizations across the Gulf Coast.
He is a past Chair of the Fort Walton Beach Chamber of Commerce; served as vice chair of the Walton County Military Affairs Committee; was on the Marketing Committee of Coastal Vision 3000 (TheBeach); sat on the board of the Okaloosa County TDC and is the Tourism representative on the Okaloosa County RESTORE Advisory Committee.
Martin is a Fellow of both the Institute of Travel & Tourism, and the U.K. Institute of Directors. He sat on the international Committee of Visit Florida and was Chair of the Marketing Committee of the Florida Restaurant and Lodging Association. He holds a diploma in Photography from Brunel University.
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.