Biran has been an AAHOA member since 2001, Lifetime Member since 2008, and proactive leader since 2010. He now serves as North Texas Regional Director and previously was an Ambassador.
Under his leadership as Regional Director, North Texas repeatedly achieved record highs in PAC contributions, Lifetime Members, and paid members.
Currently, he serves on the Strategic Planning plus Membership Committees. He has served on the Sponsorship; Independent Hotelier; and 2017 Annual Convention Site Selection Committees.
When elected Secretary, he intends to continue AAHOA’s momentum, notably in the three key areas of advocacy, industry leadership, and membership/benefits.
A second-generation hotelier, he started learning hospitality as a teenager while his family lived at the hotel they owned. Today, his portfolio includes both branded and independent hotels.
He has been on the board of the Texas Hotel & Lodging Association since 2014 and earned his degree in finance from the University of Texas, Austin.
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.