LODGING LEADERS
111 | Profit from Guest Intelligence with RJ Friedlander
LODGING LEADERS
RJ Friedlander is the Founder & CEO of ReviewPro, the world leader in Guest Intelligence for the hotel industry. He recently negotiated the sale of ReviewPro to Shiji Group, a publicly traded company that is 15% owned by Alibaba and one of the largest hospitality technology companies in the world. Prior to ReviewPro, Friedlander worked extensively in the Internet and technology sector in Europe, US and Asia and spent 10 years at Grupo Planeta where he was the CEO of the Group’s Digital Media Division.
RJ is an advisor and investor in a number of technology companies, widely recognized as one of the top experts in hotel technology & online reputation management, and is on the advisory board of The Hotel School at Cornell University.
In This Episode, RJ Reveals:
- The various places a hotelier needs to look to manage their online reputation, and how that can differ depending on your location, product and market segment.
- The affects that TripAdvisor, Yelp and other social review sites have on hotels, including studies that suggest that if hotels can raise their average rating 1 star out of a 5 star rating system, they’ll be able to raise their prices by up to 11% without giving up any market share.
- How hotel guest feedback has changed over the years, and how hoteliers should be adapting to this change.
- Some action steps listeners can take to improve guest satisfaction and their online reputation.
Resources & Links
RJ Friedlander
- Email: rfriedlander@reviewpro.com
ReviewPro
LODGING LEADERS
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