Dr. Aurora Dawn Benton (formerly Reinke) is a passionate and dynamic speaker and consultant who specializes in sustainability for the hospitality industry. Aurora launched Astrapto LLC to help owners and management teams with practical and strategic approaches to sustainability and corporate responsibility.
Aurora’s favorite quote, from Fernando Trias de Bes, is “Better a mediocre idea with brilliant execution than a brilliant idea with mediocre execution.” She believes sustainability strategies are generally straightforward, but require dedication and diligence to come to fruition. Her services and tools turn sustainability from a lofty idea to a feasible reality.
In addition to her love of sustainability, Aurora loves teaching and nurturing future leaders and entrepreneurs. She co-founded a social enterprise incubator, has judged international business plan competitions, and is a volunteer social entrepreneur coach.
Aurora Dawn Benton
Key Hospitality Sustainability Resources
Rather than trying to become an expert on sustainability, follow these resources (on Twitter, subscribe to their newsletters, or check out their educational offerings) to learn what is most relevant for the hospitality industry.
News and Blogs:
Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.
Nearly 48 million Americans plan to travel over the Fourth of July weekend, predicts AAA. Most of them will drive and many of them plan to stay in hotels. What makes a travel consumer choose your hotel? Price can be a factor but so can the story the property tells through its online photos and its real-life curb appeal. First impressions of a hotel set the tone for the guest’s entire stay. Its roadside image is more important than ever as the lodging industry this summer hangs its hopes on a comeback driven by domestic travelers. Lodging Leaders podcast explores the importance of a hotel’s curb appeal as hoteliers think of ways to attract travelers seeking safety and assurance as the nation emerges from the coronavirus pandemic.