Dr. Aurora Dawn Benton (formerly Reinke) is a passionate and dynamic speaker and consultant who specializes in sustainability for the hospitality industry. Aurora launched Astrapto LLC to help owners and management teams with practical and strategic approaches to sustainability and corporate responsibility.
Aurora’s favorite quote, from Fernando Trias de Bes, is “Better a mediocre idea with brilliant execution than a brilliant idea with mediocre execution.” She believes sustainability strategies are generally straightforward, but require dedication and diligence to come to fruition. Her services and tools turn sustainability from a lofty idea to a feasible reality.
In addition to her love of sustainability, Aurora loves teaching and nurturing future leaders and entrepreneurs. She co-founded a social enterprise incubator, has judged international business plan competitions, and is a volunteer social entrepreneur coach.
Aurora Dawn Benton
Key Hospitality Sustainability Resources
Rather than trying to become an expert on sustainability, follow these resources (on Twitter, subscribe to their newsletters, or check out their educational offerings) to learn what is most relevant for the hospitality industry.
News and Blogs:
The coronavirus pandemic has disrupted the global supply chain. With most whole goods and components coming from China, the U.S. hospitality industry began to scramble in January to keep the supplies coming. Manufacturing has resumed in China as the crisis has reportedly eased there, but the outbreak has yet to reach its peak in the read more
The U.S. hotel industry has practically grinded to a halt in the wake of the coronavirus crisis. As Lodging Leaders shared in our previous report, Episode 260, hotel business performance has declined to unprecedented levels. Another area of the industry that the COVID-19 pandemic is impacting is hotel transactions. Properties remain on the market, but read more