Dr. Aurora Dawn Benton (formerly Reinke) is a passionate and dynamic speaker and consultant who specializes in sustainability for the hospitality industry. Aurora launched Astrapto LLC to help owners and management teams with practical and strategic approaches to sustainability and corporate responsibility.
Aurora’s favorite quote, from Fernando Trias de Bes, is “Better a mediocre idea with brilliant execution than a brilliant idea with mediocre execution.” She believes sustainability strategies are generally straightforward, but require dedication and diligence to come to fruition. Her services and tools turn sustainability from a lofty idea to a feasible reality.
In addition to her love of sustainability, Aurora loves teaching and nurturing future leaders and entrepreneurs. She co-founded a social enterprise incubator, has judged international business plan competitions, and is a volunteer social entrepreneur coach.
Aurora Dawn Benton
Key Hospitality Sustainability Resources
Rather than trying to become an expert on sustainability, follow these resources (on Twitter, subscribe to their newsletters, or check out their educational offerings) to learn what is most relevant for the hospitality industry.
News and Blogs:
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.
The coronavirus crisis has dramatically altered the traditional competitive set most hotels use to benchmark their business performance. During the pandemic, properties have reduced services; they’ve closed either permanently or temporarily; or they’ve transitioned to alternative uses by contracting out to essential travelers or social agencies in search of housing. Episode 315 explores the genesis of the hotel industry comp set and how the COVID-19 outbreak has changed the strategic business tool. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.