12 | This is Not the Norm

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Adele Gutman danced her way through performing arts high school before feeling the pull of hospitality, courtesy of a destination spa trip with her mom. Adele found a home at the Library Hotel Collection, where she led its New York portfolio to a truly odds-defying 15 years at the top of the TripAdvisor charts. Susan and Adele talk about the ins and outs of managing a hotel’s reputation by making small but continuous improvements to reduce friction in the guest experience.

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