Dr. Rick Garlick is the Global Travel and Hospitality Practice Lead at J.D. Power. He is responsible for providing industry thought leadership to the company’s clients in the hotel, destination, rental car, airline, and cruise line industries, as well as for creating new products and revenue opportunities to grow the practice.
Rick joined J.D. Power in 2013 after nearly 20 years of consumer and employee research experience with two of the most prestigious research companies in North America: The Gallup Organization and Maritz Research.
He has been a trusted advisor to many senior leaders of premier organizations, as well as a nationally recognized thought leader in the area of hospitality and employee engagement research. He has a diverse research and consulting background that includes extensive experience with travel and hospitality research; employee engagement measurement and training; talent selection; brand research; customer satisfaction and loyalty programs; image and awareness studies; and national opinion polling.
Earlier in his career, Rick worked in financial services, utilities, manufacturing, entertainment, media, retail, association, and not-for-profit research. Prior to entering the private sector, he taught courses in research methods, marketing, and persuasive communication at Michigan State University and DePaul University in Chicago.
A frequent conference speaker, Rick has published numerous articles in industry and academic journals. He has also appeared on such national media outlets as MSNBC, CNBC, CNNfn, Bloomberg Television, and National Public Radio, as well as being quoted in a number of national publications.
Currently, Rick serves as chair of the Research Committee for the Hospitality Sales and Marketing Association (HSMAI) Foundation Board. Previously, he served in a similar function for Meeting Professionals International (MPI).
Rick received a Ph.D. in communication studies from Michigan State University.
Dr. Rick Garlick
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
Hotel franchisers, brokers and private ownership groups know business investment can improve the lives of individuals, families and whole communities. Episode 284 of Lodging Leaders podcast explores how leaders in these industry sectors are telling the stories of wealth creation through hotel investment to Black and other minority business people. This report is part of read more