Tony is a #1 best-selling author, international speaker and the founder or co-founder of five companies ranging from customer experience consulting to small business training to television production. Tony’s research in the area of human experience has helped companies improve their sales, marketing conversion and customer satisfaction. As a certified Mental Performance coach, he has trained Navy SEALs, Army Rangers, professional athletes and executives how to use their mind and emotions to achieve peak performance. Tony received the Award of Excellence from the Life Mastery Institute for his coaching.
Tony’s started his career in hospitality as a housekeeper during high school. He later joined Gaylord Entertainment and built the analytics practice for the hotel and entertainment divisions. Tony revolutionized how Gaylord designed their hotels, most notably, Gaylord National near Washington, DC. He then rebuilt the guest and meeting planner experience programs to help the brand achieve record satisfaction scores during the economic downturn in 2008-2009. Now Tony consults with award-winning brands and startups to craft their customer experiences in a way that drives sales and profitability.
Ginny Morrison of Evanston, Illinois, is a 33-year veteran of Spire Hospitality, a hotel management company with a portfolio that spans coast-to-coast. As vice president of sales and marketing, Morrison saw the coronavirus pandemic decimate the meetings business. More than a year later, she’s witnessing a comeback as small-meeting planners are actively booking events for the last half of 2021 and beyond. As public health agencies expand COVID-19 vaccination programs across the U.S. and states ease up on public-gathering restrictions designed to keep the virus at bay, the hotel industry is seeing small meetings begin a comeback. In Episode 317, Long Live Lodging covers the state of the small-meetings sector and how hotels can grab their share of the meetings business during and post-pandemic. This report is part of our ongoing coverage about the coronavirus pandemic and its impact on the hospitality industry.
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.