As a multi-unit hospitality veteran of 30+ years, Roger Miller has established himself as one of the hotel industry’s leading sales and marketing technical advisors who offers results-driven, sales & marketing expertise to the industry. He brings a depth of experience as a strategist, trainer, leader, coach, mentor and industry resource for full service, select service, extended stay, resort and independent brands.
Roger has represented more than 225 properties ranging in size from 60 to 600 rooms and $2.5 billion in assets across 42 states. His depth of knowledge across brands includes Marriott/Starwood, Hilton, Hyatt, IHG and Choice Hotels. He also has extensive experience with convention, resort and boutique independent hotels.
Roger A. Miller
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.