As a multi-unit hospitality veteran of 30+ years, Roger Miller has established himself as one of the hotel industry’s leading sales and marketing technical advisors who offers results-driven, sales & marketing expertise to the industry. He brings a depth of experience as a strategist, trainer, leader, coach, mentor and industry resource for full service, select service, extended stay, resort and independent brands.
Roger has represented more than 225 properties ranging in size from 60 to 600 rooms and $2.5 billion in assets across 42 states. His depth of knowledge across brands includes Marriott/Starwood, Hilton, Hyatt, IHG and Choice Hotels. He also has extensive experience with convention, resort and boutique independent hotels.
Roger A. Miller
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.