William D. Frye, Ph.D., CHE, CHO, CHIA is an Associate Professor and Program Coordinator at Niagara University’s College of Hospitality and Tourism Management and a doctoral graduate from the School of Hotel, Restaurant, and Recreation Management at The Pennsylvania State University. He teaches classes in hotel and resort management, hospitality and tourism law, and club management, and is the professor in charge of Niagara University’s club management and Disney internship programs. He holds a Master of Hospitality Management degree from the Conrad N. Hilton College of Hotel & Restaurant Management at the University of Houston.
Dr. Frye has earned the designation of Certified Hospitality Educator from the Education Institute of the American Hotel & Lodging Association. He also serves as the editor of the Electronic Journal of Hospitality Legal, Safety and Security Research. In 2008, he co-authored a textbook, Managing Housekeeping Operations, available from the Educational Institute of the American Hotel & Lodging Association.
With over 30 years management experience, Dr. Frye has been associated with the hospitality industry for the past 24 years, primarily in hotel operations and hospitality education. Previously he was the general manager of a resort lodging property in Taos, New Mexico. He has also been employed previously by the Sonesta Hotel Corporation, Wyndham Hotels & Resorts, Hilton Hotels, and Penn State Hospitality Services.
In 2012, Dr. Frye became only the 10 th recipient to receive the “Raphael Kavanaugh Champion of Education Award” conferred by the International Council on Hotel, Restaurant, and Institutional Education. In 2015 he was presented the prestigious “Anthony G. Marshall Award” by the American Hotel & Lodging Educational Institute. This award recognizes an individual who has made significant long-term contributions to the hospitality industry in educating future leaders.
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.