132 | Practical Hospitality Consulting for Today’s Hotelier with Chip Elbers


Chip is a hospitality veteran and he’s been serving the industry for more than 30 years. He’s done it all – from washing dishes, to the front desk, Assistant GM, General Manager, Sales Manager, COO, CDO, VP and more. For over 20 years, Chip served America’s Best Franchising as the brand grew from just a few properties to a portfolio of nearly 300. After ABF was acquired by Vantage Hospitality a couple years ago, Chip began his hospitality consultancy, and he has helped multiple development and management groups not only grow profits, but identify key areas for improvement.

In This Episode, Chip Reveals:

  • What worked for hoteliers 10-20 years ago won’t work in today’s world, from a younger generation of travelers, to new technologies, to stiffer competition.
  • How he approaches a new consulting opportunity, what he looks at, and how he uncovers the nuggets of gold that will separate his new client from the competition.
  • The importance of observing how the leadership interacts with the staff, as well as the guests, to get a feel for the heart of the property and establish a baseline for the property to build upon.
  • Why he starts by focusing on the things a hotel is doing well, finding ways to tweak them to make it even better, then addresses the areas that need improvement in a practical, actionable way, so the hotel can not only implement them, they have the tools and action plan to carry that out long after his assignment is complete.

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