LODGING LEADERS
142 | How to Increase Repeat Bookings and Drive Direct Revenue with Marc and Erica
LODGING LEADERS
Marc Heyneker is the co-founder and CEO of Revinate, the leading hospitality SaaS company that helps hoteliers drive more direct revenue and deliver exceptional guest experiences.
Since being founded in 2009, Revinate has grown its offerings to include targeted marketing and data management, guest surveys, and online reputation management.
Prior to founding Revinate, Marc spent over nine years at Akamai Technologies in sales, channels and management roles before running their High Tech division in the US. Marc’s passion for travel combined with 20+ years experience in technology business growth and management led him to co-found Revinate, where he helps hoteliers make their promise of personalized hospitality a reality.
Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through education and adoption of hotel marketing best practices. As the developer and instructor of Revinate’s Email Marketing Certification for Hoteliers, Erica has traveled around the world, educating hoteliers on how to become effective email marketers.
Erica has more than 15 years of experience in the hospitality and tourism industry, and she holds a BA in Journalism from the University of Arizona.
In This Episode, Marc and Erica Reveal:
- The vision behind Revinate, the problem they’re solving, and who they serve.
- Why Email Marketing is important, and the first step folks should take to get started.
- What makes a compelling email campaign, what hotels can do to make sure their campaigns stand out, and how you can measure the success of an campaign.
- Why list segmentation is important, how else email marketing can support the goals of a hotel besides driving revenue, and Erica reveals some best practices and advice.
Resources & Links
Mark Heyneker
Erica Rich
Revinate
LODGING LEADERS
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288 | ‘The Big Pause’: Hotels retooling employment policies as business slowly returns
Two viruses emerged in the U.S. this year – COVID-19 and society’s backlash against racism. The coronavirus pandemic forced hotels to close or drastically cut back on their workforces as occupancy plummeted to unprecedented lows. And America’s streets resounded with the voices of citizens protesting racism as businesses began to respond by promising new and better commitments toward diversity, inclusion and equality in hiring and promotion. In Episode 288 of Lodging Leaders podcast, we explore the issues hotels are facing in bringing back laid-off workers and recruiting new employees in the midst of a health pandemic that seems to have no end and society’s desperate call for Corporate America to get serious about ending systemic racism.
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287 | The Long Haul: Extended-stay hotels show their strength in a crisis
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.