LODGING LEADERS
142 | How to Increase Repeat Bookings and Drive Direct Revenue with Marc and Erica
LODGING LEADERS
Marc Heyneker is the co-founder and CEO of Revinate, the leading hospitality SaaS company that helps hoteliers drive more direct revenue and deliver exceptional guest experiences.
Since being founded in 2009, Revinate has grown its offerings to include targeted marketing and data management, guest surveys, and online reputation management.
Prior to founding Revinate, Marc spent over nine years at Akamai Technologies in sales, channels and management roles before running their High Tech division in the US. Marc’s passion for travel combined with 20+ years experience in technology business growth and management led him to co-found Revinate, where he helps hoteliers make their promise of personalized hospitality a reality.
Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through education and adoption of hotel marketing best practices. As the developer and instructor of Revinate’s Email Marketing Certification for Hoteliers, Erica has traveled around the world, educating hoteliers on how to become effective email marketers.
Erica has more than 15 years of experience in the hospitality and tourism industry, and she holds a BA in Journalism from the University of Arizona.
In This Episode, Marc and Erica Reveal:
- The vision behind Revinate, the problem they’re solving, and who they serve.
- Why Email Marketing is important, and the first step folks should take to get started.
- What makes a compelling email campaign, what hotels can do to make sure their campaigns stand out, and how you can measure the success of an campaign.
- Why list segmentation is important, how else email marketing can support the goals of a hotel besides driving revenue, and Erica reveals some best practices and advice.
Resources & Links
Mark Heyneker
Erica Rich
Revinate
LODGING LEADERS
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346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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345 | ‘Rosy View of Future’: Hotel industry sees unleashing of pent-up investor demand
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.