LODGING LEADERS
142 | How to Increase Repeat Bookings and Drive Direct Revenue with Marc and Erica
LODGING LEADERS
Marc Heyneker is the co-founder and CEO of Revinate, the leading hospitality SaaS company that helps hoteliers drive more direct revenue and deliver exceptional guest experiences.
Since being founded in 2009, Revinate has grown its offerings to include targeted marketing and data management, guest surveys, and online reputation management.
Prior to founding Revinate, Marc spent over nine years at Akamai Technologies in sales, channels and management roles before running their High Tech division in the US. Marc’s passion for travel combined with 20+ years experience in technology business growth and management led him to co-found Revinate, where he helps hoteliers make their promise of personalized hospitality a reality.
Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through education and adoption of hotel marketing best practices. As the developer and instructor of Revinate’s Email Marketing Certification for Hoteliers, Erica has traveled around the world, educating hoteliers on how to become effective email marketers.
Erica has more than 15 years of experience in the hospitality and tourism industry, and she holds a BA in Journalism from the University of Arizona.
In This Episode, Marc and Erica Reveal:
- The vision behind Revinate, the problem they’re solving, and who they serve.
- Why Email Marketing is important, and the first step folks should take to get started.
- What makes a compelling email campaign, what hotels can do to make sure their campaigns stand out, and how you can measure the success of an campaign.
- Why list segmentation is important, how else email marketing can support the goals of a hotel besides driving revenue, and Erica reveals some best practices and advice.
Resources & Links
Mark Heyneker
Erica Rich
Revinate
LODGING LEADERS
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302 | Value Judgment: Hotel asset pricing in COVID-19 age is different from previous recessions
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
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301 | The Road Warrior Ahead: Business travel will come back ‘with a vengeance,’ say experts
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.