145 | Proactive Strategies for Service and Sales with Hospitality Instructor Keely Law


Keely Law is Sales Manager for the Marriott Shoals Hotel and Spa in Florence, Alabama, and she has been part of the hospitality network for over 15 years. She is passionate about women’s empowerment and karaoke, in that order. Her personality can best be described as 1 part sales professional, 1 part skills developer, 2 parts community volunteer and 3 parts world traveler. (And 0 parts math genius?) Equipped with a degree from the University of Life, Keely creates authentic conversations that shed light on vulnerability, transparency, and truth.

In This Episode, Keely Reveals:

  • How to cultivate the ‘spirit to serve’ in others, and whether some people just don’t have that hospitality spirit of service.
  • Several hospitality strategies that can be practiced across the board, including the GUEST model, the 15/5 Rule, and the LEARN model.
  • Tips to help you remain proactive in your search for new clients and repeat business, including setting goals, tracking progress, keeping detailed notes, setting google alerts for key clients and creating video testimonials.
  • How a hospitality company can entice more women to join their sales force, and several things you can do to retain them.

Resources & Links

Keely Law

  • 311 | Shelters From the Norm: Hotels used for hospitals and housing face unexpected problems

    A year ago, Darshan Patel, CEO of Hotel Investment Group in San Diego, California, was one of the first hoteliers in the U.S. to step up and offer properties to overwhelmed hospitals seeking places to care for COVID and non-COVID patients as well as vulnerable populations. As the crisis eases and Hotel Investment Group works to return the hotels to business, Patel is negotiating with local governments to pay for the wear and tear on the properties. Patel is not alone as many hoteliers are unexpectedly dealing with problems that state and local governments’ urgent decisions have created, including property damage, increased costs and eviction bans. This report is the second in a two-part series examining the pros and cons of opening hotels to alternative uses during the pandemic. It is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 310 | Hotels Convert to Housing: Federal COVID-19-relief funds fuel transactions

    Dhruv Patel, president of Ridgemont Hospitality, in October shared a bittersweet moment with his parents, Pravin and Sima Patel, when the family business sold the first motel that Pravin had built from the ground up more than 30 years ago. But they rest assured knowing it was the right decision because the 22-room property is being converted into affordable housing for military veterans at risk of homelessness. The transaction is among hundreds taking place across the U.S. as state and local governments work with non-profit agencies to create affordable housing solutions for vulnerable populations amid the COVID-19 pandemic. In Episode 310 Long Live Lodging reports on the financial and legal aspects of what it takes to convert a hotel into long-term housing. This report is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.

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