LODGING LEADERS
149 | Get More Bookings with Less Effort with Lynan Saperstein
LODGING LEADERS
Luxury marketing strategist, Lynan Saperstein guides boutique hotels and resorts to get more bookings and generate more revenue with less effort in less than 3 months by catapulting client’s ideas into growth + profit through her digital marketing agency, Experience Experts. Our expertise is stunning high-converting websites, traffic-driving social media & domination in your regional and price-point marketplace.
In This Episode, Lynan Reveals:
- How her digital marketing agency, Experience Experts, is different than other marketing or branding companies.
- When it’s a good idea to invest in marketing support, what type of ROI you can expect when outsourcing marketing support in general, and her process when she meets with a new client.
- How to identify your ideal customer avatar, and some of the classic mistakes hoteliers make when it comes to marketing.
- The price range for her services.
Resources & Links
Lynan Saperstein
- lynan@theexperienceexperts.com
Experience Experts
LODGING LEADERS
-
276 | A Measured Response: Hotel industry hires for diversity but fails with inclusion
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more
-
275 | ‘Inclusion is a Myth’: Next Generation in Lodging challenges industry’s status quo on race and diversity
Imagine holding a conference on racism, diversity and inclusion in Corporate America and seeing your event invaded by outsiders shouting racial epithets and vulgarities while flying both the Nazi and American flags. Actually, there is no need to imagine it because it happened earlier this month during a digital event organized by the founders of read more