LODGING LEADERS
149 | Get More Bookings with Less Effort with Lynan Saperstein
LODGING LEADERS
Luxury marketing strategist, Lynan Saperstein guides boutique hotels and resorts to get more bookings and generate more revenue with less effort in less than 3 months by catapulting client’s ideas into growth + profit through her digital marketing agency, Experience Experts. Our expertise is stunning high-converting websites, traffic-driving social media & domination in your regional and price-point marketplace.
In This Episode, Lynan Reveals:
- How her digital marketing agency, Experience Experts, is different than other marketing or branding companies.
- When it’s a good idea to invest in marketing support, what type of ROI you can expect when outsourcing marketing support in general, and her process when she meets with a new client.
- How to identify your ideal customer avatar, and some of the classic mistakes hoteliers make when it comes to marketing.
- The price range for her services.
Resources & Links
Lynan Saperstein
- lynan@theexperienceexperts.com
Experience Experts
LODGING LEADERS
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342 | Live Long and Prosper: Hospitality industry embraces senior living
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.
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341 | One Big Happy: Travel survey reveals how hotels can attract families
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.