LODGING LEADERS
149 | Get More Bookings with Less Effort with Lynan Saperstein
LODGING LEADERS
Luxury marketing strategist, Lynan Saperstein guides boutique hotels and resorts to get more bookings and generate more revenue with less effort in less than 3 months by catapulting client’s ideas into growth + profit through her digital marketing agency, Experience Experts. Our expertise is stunning high-converting websites, traffic-driving social media & domination in your regional and price-point marketplace.
In This Episode, Lynan Reveals:
- How her digital marketing agency, Experience Experts, is different than other marketing or branding companies.
- When it’s a good idea to invest in marketing support, what type of ROI you can expect when outsourcing marketing support in general, and her process when she meets with a new client.
- How to identify your ideal customer avatar, and some of the classic mistakes hoteliers make when it comes to marketing.
- The price range for her services.
Resources & Links
Lynan Saperstein
- lynan@theexperienceexperts.com
Experience Experts
LODGING LEADERS
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317 | Together Again: U.S. hotel industry begins to see return of small meetings
Ginny Morrison of Evanston, Illinois, is a 33-year veteran of Spire Hospitality, a hotel management company with a portfolio that spans coast-to-coast. As vice president of sales and marketing, Morrison saw the coronavirus pandemic decimate the meetings business. More than a year later, she’s witnessing a comeback as small-meeting planners are actively booking events for the last half of 2021 and beyond. As public health agencies expand COVID-19 vaccination programs across the U.S. and states ease up on public-gathering restrictions designed to keep the virus at bay, the hotel industry is seeing small meetings begin a comeback. In Episode 317, Long Live Lodging covers the state of the small-meetings sector and how hotels can grab their share of the meetings business during and post-pandemic. This report is part of our ongoing coverage about the coronavirus pandemic and its impact on the hospitality industry.
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316 | Pandemic Trailblazer: Hunter Hotel Investment Conference leads lodging industry’s 2021 event circuit
The Hunter Hotel Investment Conference will be the industry’s first large event to be held during the coronavirus pandemic. The Atlanta event will be a hybrid format of in-person and virtual access, also an industry first. Lee Hunter, chairman of the conference, knows the level of expectation is high among other conference planners as well as industry professionals eager to network after more than a yearlong hiatus. Episode 316 of Lodging Leaders podcast features Hunter as he tells what it takes to re-launch the industry’s conference circuit amid the COVID-19 outbreak.