LODGING LEADERS
149 | Get More Bookings with Less Effort with Lynan Saperstein
LODGING LEADERS
Luxury marketing strategist, Lynan Saperstein guides boutique hotels and resorts to get more bookings and generate more revenue with less effort in less than 3 months by catapulting client’s ideas into growth + profit through her digital marketing agency, Experience Experts. Our expertise is stunning high-converting websites, traffic-driving social media & domination in your regional and price-point marketplace.
In This Episode, Lynan Reveals:
- How her digital marketing agency, Experience Experts, is different than other marketing or branding companies.
- When it’s a good idea to invest in marketing support, what type of ROI you can expect when outsourcing marketing support in general, and her process when she meets with a new client.
- How to identify your ideal customer avatar, and some of the classic mistakes hoteliers make when it comes to marketing.
- The price range for her services.
Resources & Links
Lynan Saperstein
- lynan@theexperienceexperts.com
Experience Experts
LODGING LEADERS
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291 | On The Brink: Hotel associations lobby on Capitol Hill to ward off disaster
Leaders at AAHOA and the American Hotel & Lodging Association say time is running out for the nation’s 57,000 hotels in need of federal government financial relief as the coronavirus pandemic in the U.S. heads into its eighth month. Cecil Staton, president and CEO of AAHOA, and Chip Rogers, president and CEO of AHLA, are tirelessly rallying the industry to implore Congress to act soon before half of the country’s hotels go into foreclosure. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
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290 | DAY-CATIONS: Hotels turn guest rooms into private office spaces
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.