LODGING LEADERS
152 | Total Revenue Management with Lily Mockerman
LODGING LEADERS
Lily Mockerman is Founder, President and CEO of Total Customized Revenue Management.
Lily is a dedicated and passionate leader in the Revenue Management Field with well-honed analytical skills, experienced foresight, technical savviness in many hotel systems, and the ability to clearly communicate vision and strategy for her clients and team. After earning a B.S. in Hotel Management from Johnson & Wales University, Lily’s career encompassed a variety of roles and responsibilities, including experience with Hilton, Starwood and the independent hotel space.
In This Episode, Lily Reveals:
- What revenue management encompasses, and what total revenue management means to her.
- How Big Data and profitability optimization can help you improve revenues.
- How to optimize your profits, analyze the true value of each channel, and strategically work with the OTAs.
- What resources are available for hoteliers looking to dig a little deeper into total revenue management.
- What you can do if you don’t have the manpower or knowledge to manage all of this on your own.
Resources & Links
Lily Mockerman
Total Customized Revenue Management, LLC
LODGING LEADERS
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287 | The Long Haul: Extended-stay hotels show their strength in a crisis
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
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285 | ‘Allure of the Door’: Exterior-corridor hotels trending in COVID-19 pandemic
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.