LODGING LEADERS
152 | Total Revenue Management with Lily Mockerman
LODGING LEADERS
Lily Mockerman is Founder, President and CEO of Total Customized Revenue Management.
Lily is a dedicated and passionate leader in the Revenue Management Field with well-honed analytical skills, experienced foresight, technical savviness in many hotel systems, and the ability to clearly communicate vision and strategy for her clients and team. After earning a B.S. in Hotel Management from Johnson & Wales University, Lily’s career encompassed a variety of roles and responsibilities, including experience with Hilton, Starwood and the independent hotel space.
In This Episode, Lily Reveals:
- What revenue management encompasses, and what total revenue management means to her.
- How Big Data and profitability optimization can help you improve revenues.
- How to optimize your profits, analyze the true value of each channel, and strategically work with the OTAs.
- What resources are available for hoteliers looking to dig a little deeper into total revenue management.
- What you can do if you don’t have the manpower or knowledge to manage all of this on your own.
Resources & Links
Lily Mockerman
Total Customized Revenue Management, LLC
LODGING LEADERS
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346 | Repositioning For Recovery: Hotel conversions to outpace new builds
Lodging Econometrics has tracked the hotel industry since 1998. Its global database includes new-hotel pipelines as well as renovations and brand conversions. Hotel franchisers once eager to launch new brands are focused on converting existing hotels because it’s a faster way to recover revenue lost to the COVID-19 pandemic than through new construction. In Episode 346, Lodging Leaders explores the increasing number of conversions in the U.S. hotel industry and what owners and operators need to consider before repositioning an asset.
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345 | ‘Rosy View of Future’: Hotel industry sees unleashing of pent-up investor demand
In the first few months of the COVID-19 pandemic in the U.S., financiers anticipated a swell of distressed hotel businesses. Some raised rescue funds to respond to what they thought was a pending crisis. Though there are financial rescues taking place, the level of such activity is far below what industry advisers and fund managers expected. Commercial real estate investors positioned to act in the early days of the pandemic held off and are now just beginning to unleash their cash hoards totaling billions of dollars. Episode 345 of Lodging Leaders podcast explores the state of capital investment in the hotel industry.