LODGING LEADERS
152 | Total Revenue Management with Lily Mockerman
LODGING LEADERS
Lily Mockerman is Founder, President and CEO of Total Customized Revenue Management.
Lily is a dedicated and passionate leader in the Revenue Management Field with well-honed analytical skills, experienced foresight, technical savviness in many hotel systems, and the ability to clearly communicate vision and strategy for her clients and team. After earning a B.S. in Hotel Management from Johnson & Wales University, Lily’s career encompassed a variety of roles and responsibilities, including experience with Hilton, Starwood and the independent hotel space.
In This Episode, Lily Reveals:
- What revenue management encompasses, and what total revenue management means to her.
- How Big Data and profitability optimization can help you improve revenues.
- How to optimize your profits, analyze the true value of each channel, and strategically work with the OTAs.
- What resources are available for hoteliers looking to dig a little deeper into total revenue management.
- What you can do if you don’t have the manpower or knowledge to manage all of this on your own.
Resources & Links
Lily Mockerman
Total Customized Revenue Management, LLC
LODGING LEADERS
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330 | Youthful Perspective: Industry leader Bijal Patel mourns the loss of ‘an entire generation’ of hospitality workers
Bijal Patel, 31, is CEO of Coast Redwood Hospitality and the youngest chair of the California Hotel & Lodging Association. He’s made even more history at CHLA by agreeing to serve an unprecedented second term as the lodging industry emerges from the coronavirus pandemic. Patel is a third-generation hotelier. Being so steeped in hospitality at such a young age is not new for members of the Indian American hotelier community, but Patel fears the pandemic has drained the industry of emerging talent. Lodging Leaders spotlights Patel, who represents a leadership demographic that is fighting for the life of the hospitality industry as they watch their peers veer toward other career paths.
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329 | Ruff and Ready: ADA gives hotels a short leash when accommodating guests with service animals
Many hotels these days have made room for guests with disabilities. Hotel managers and staff should also know what the Americans with Disabilities Act says about accommodating guests with pets. During the pandemic lockdowns, a lot of people added a pet to their household and now they’re bringing Fido along on vacation. Hotel employees need to know how to cater to both consumers who are pet owners as well as guests who travel with a trained service animal. Episode 329 of Lodging Leaders podcast reports on how the ADA defines a service animal and how a hotel is legally obligated to serve a guest who comes with a dog or any other animal.