Jeff Craven is a self-described copywriter, speechwriter and presentation whisperer. He is the President of Thoughtcraft LLC, a communications company that serves senior executives, consultants and business advisors.
The speech writing process he used while helping me prepare for my recent talk at the Vesta Hospitality Annual Meeting, including:
In the 19th and early-20th centuries, hotels in America offered more than room and board. They defined a community by attracting crowds to their lobbies and restaurants and establishing themselves as vital centers of civic life, writes A.K. Sandoval-Strausz, author of “Hotel: An American Story.” “Hotels,” writes Sandoval-Strausz, “were points of contact between local communities read more
The holiday season is upon us. For many hotels, regular business tends to drop off this time of year. Seasonality takes different forms and depends on several factors, including your hotel’s target market and its location. In this episode, we find out how hoteliers can leverage the traditional retail sales season as well as the read more