Last week, several hospitality-focused analytical companies released data that specifically show how the coronavirus pandemic is decimating the U.S. hotel industry. The picture they paint is grim. And – though experts say they believe the industry will eventually resurge – the months ahead will be hard. In this report we review reports from STR, CBRE read more
As the nation weathers the COVID-19 crisis, hotels can make the most of a bad situation by finding ways to serve their communities. During this time, say hospitality marketing experts, building trust among consumers is more important than ever. By sharing their acts of kindness and compassion hotels can shape a message that reassures the public the hospitality industry has their back.