LODGING LEADERS
163 | 14 Ways to Boost Hotel Revenue and Profits with Rob Russell
LODGING LEADERS
Robert Russell has been an innovative leader in digital, social and mobile marketing for over 20 years. He has worked with major global brands and smaller companies in almost every aspect of digital marketing and e-commerce, including reservation and transaction software, mobile applications, social media marketing, search engine optimization, email marketing, and website user experience. His clients and leadership roles have included Hotels, Retailers, and Restaurant chains across the US, Caribbean and Latin America. He has been a featured speaker at leading hospitality technology conferences, such as HITEC, and written articles for many industry publications. He has recently published The Hotel Handbook For Online Revenue. Robert currently advises dozens of large and small hotels as President of Resort Income Optimization.
In This Episode, Rob Reveals …
14 ways to boost revenue and profits, including:
- Direct bookings may cost more than OTAs
- Deposits and cancellation policies may be scaring your customers away
- Discounting doesn’t have to mean lower revenue
- You get better promo results with “unique” offers for targeted groups
- High occupancy can signal a problem (prices are too low)
- Value-Add promos can be more profitable
- Your Facebook Followers are probably not seeing your posts (you have to pay)
- Email Marketing is still a killer app (and you own it)
- Content Marketing can be automated with software
- Google Maps is separate from Google
- You can place your direct booking engine on TripAdvisor, Google, Facebook, and other places
- Airbnb can be your friend
- Education is now in snack sizes – and perhaps better
- Revenue Management can be done remotely
Rob prepared a free 17 page guide for the listeners called Revenue Is Oxygen: Online Channel Management for Boutique Resorts
If you are struggling to understand how to combine channels, software, websites, clouds and services, then Rob’s Revenue is Oxygen guide is a great place to start.
Resources & Links
Rob Russell
- rob
@resortincome.com
Resort Income Optimization
LODGING LEADERS
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302 | Value Judgment: Hotel asset pricing in COVID-19 age is different from previous recessions
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
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301 | The Road Warrior Ahead: Business travel will come back ‘with a vengeance,’ say experts
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.