LODGING LEADERS
163 | 14 Ways to Boost Hotel Revenue and Profits with Rob Russell
LODGING LEADERS
Robert Russell has been an innovative leader in digital, social and mobile marketing for over 20 years. He has worked with major global brands and smaller companies in almost every aspect of digital marketing and e-commerce, including reservation and transaction software, mobile applications, social media marketing, search engine optimization, email marketing, and website user experience. His clients and leadership roles have included Hotels, Retailers, and Restaurant chains across the US, Caribbean and Latin America. He has been a featured speaker at leading hospitality technology conferences, such as HITEC, and written articles for many industry publications. He has recently published The Hotel Handbook For Online Revenue. Robert currently advises dozens of large and small hotels as President of Resort Income Optimization.
In This Episode, Rob Reveals …
14 ways to boost revenue and profits, including:
- Direct bookings may cost more than OTAs
- Deposits and cancellation policies may be scaring your customers away
- Discounting doesn’t have to mean lower revenue
- You get better promo results with “unique” offers for targeted groups
- High occupancy can signal a problem (prices are too low)
- Value-Add promos can be more profitable
- Your Facebook Followers are probably not seeing your posts (you have to pay)
- Email Marketing is still a killer app (and you own it)
- Content Marketing can be automated with software
- Google Maps is separate from Google
- You can place your direct booking engine on TripAdvisor, Google, Facebook, and other places
- Airbnb can be your friend
- Education is now in snack sizes – and perhaps better
- Revenue Management can be done remotely
Rob prepared a free 17 page guide for the listeners called Revenue Is Oxygen: Online Channel Management for Boutique Resorts
If you are struggling to understand how to combine channels, software, websites, clouds and services, then Rob’s Revenue is Oxygen guide is a great place to start.
Resources & Links
Rob Russell
- rob
@resortincome.com
Resort Income Optimization
LODGING LEADERS
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Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.
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340 | New Glass Ceiling: Industry leaders work to shatter barriers for women hotel owners and investors
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