Robert Russell has been an innovative leader in digital, social and mobile marketing for over 20 years. He has worked with major global brands and smaller companies in almost every aspect of digital marketing and e-commerce, including reservation and transaction software, mobile applications, social media marketing, search engine optimization, email marketing, and website user experience. His clients and leadership roles have included Hotels, Retailers, and Restaurant chains across the US, Caribbean and Latin America. He has been a featured speaker at leading hospitality technology conferences, such as HITEC, and written articles for many industry publications. He has recently published The Hotel Handbook For Online Revenue. Robert currently advises dozens of large and small hotels as President of Resort Income Optimization.
14 ways to boost revenue and profits, including:
Rob prepared a free 17 page guide for the listeners called Revenue Is Oxygen: Online Channel Management for Boutique Resorts
If you are struggling to understand how to combine channels, software, websites, clouds and services, then Rob’s Revenue is Oxygen guide is a great place to start.
Resort Income Optimization
In the introduction of his book, “Hotel, an American History,” A.K. Sandoval-Strausz writes: “The hotel as we know it today did not evolve randomly or naturally, nor did it develop as some sort of automatic response to structural needs. Rather, it was the deliberate creation of an identifiable group of people who lived in a read more
Many companies in the hotel industry claim they practice diversity in their hiring practices. When questioned about how many Black people they employ, most companies can back up their hiring outcomes with data. That’s all well and good, but what’s missing in most employment demographics is a measurement of how inclusive the company is not read more