LODGING LEADERS
170 | Why Digital Knowledge Management Matters to Hotels with Rev Ciancio
LODGING LEADERS
David “Rev” Ciancio serves as Director, Industry Insights for Yext, where he works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses. Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies. When not preaching the gospel of Digital Knowledge Management, you can find this expert burger taster discussing the virtues of what makes a truly great hamburger on his Instagram account, @revciancio and hospitality marketing tips on his blog, burgerconquest.com.
In This Episode, Rev Reveals …
- What digital knowledge management (DKM) is, and why businesses need to care about it.
- The impacts of reputation management for businesses.
- What kind of digital marketing is necessary for hotels, restaurants and agencies this year and beyond, and what to do to stay ahead of the competition.
- How to run an effective influencer marketing campaign and some of the rookie mistakes businesses often make.
- What small businesses can do to market their business like the biggest of brands without need for the biggest of budgets.
Resources & Links
Rev Ciancio
LODGING LEADERS
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341 | One Big Happy: Travel survey reveals how hotels can attract families
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.
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340 | New Glass Ceiling: Industry leaders work to shatter barriers for women hotel owners and investors
Whether they’re new to the concept or they’ve worked in lodging for years, women are an emerging force in hotel development, investment and ownership. Several industry leaders are making significant strides in building programs that encourage and support women interested in becoming hotel owners and investors. This report examines new projects and updates the status of existing efforts by industry leaders to recruit women as owners and help them hurdle barriers such as critical access to capital.