LODGING LEADERS

170 | Why Digital Knowledge Management Matters to Hotels with Rev Ciancio

LODGING LEADERS

David “Rev” Ciancio serves as Director, Industry Insights for Yext, where he works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses. Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies. When not preaching the gospel of Digital Knowledge Management, you can find this expert burger taster discussing the virtues of what makes a truly great hamburger on his Instagram account, @revciancio and hospitality marketing tips on his blog, burgerconquest.com.

In This Episode, Rev Reveals …

  • What digital knowledge management (DKM) is, and why businesses need to care about it.
  • The impacts of reputation management for businesses.
  • What kind of digital marketing is necessary for hotels, restaurants and agencies this year and beyond, and what to do to stay ahead of the competition.
  • How to run an effective influencer marketing campaign and some of the rookie mistakes businesses often make.
  • What small businesses can do to market their business like the biggest of brands without need for the biggest of budgets.

Resources & Links

Rev Ciancio

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