LODGING LEADERS
173 | Optimize Your Hotel Website to Convert with Chris Dayley
LODGING LEADERS
Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
In This Episode, Chris Reveals …
- What conversion is, why it’s important, and why businesses struggle with it.
- The elements on a website or landing page that hoteliers need to be aware of when sending traffic to a page.
- Why companies need to think about mobile traffic differently than desktop traffic.
- The top 2-3 things he looks for when he helps a business optimize their website.
Resources & Links
Chris Dayley
Disruptive Advertising
LODGING LEADERS
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321 | Here to Help: Pandemic crisis fuels third-party management growth
Hotel owners and operators who believed they could go it alone before the coronavirus pandemic devastated the hotel industry are having another think and turning to third-party managers to work their way back to profitability in the post-pandemic recovery. Another trend contributing to the growth in third-party managers’ business is more commercial real estate investors armed with cash entering the hotel sector and in need of an experienced operations team. Episode 321 of Lodging Leaders podcast explores the growth of third-party management companies over the past 12 months. This report is part of Lodging Leaders’ coverage of the coronavirus crisis and its impact on the hospitality industry.
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320 | Where’s My Stuff?: Breaks in the global supply chain disrupt hotel projects, increase costs
The Ever Given container ship running aground on March 23 in the Suez Canal got worldwide attention, but it is just one of many reasons for the breaks in the global supply chain that are impacting the U.S. hotel industry’s post-pandemic revival plans. Shipping companies in Asia and Europe are contending with a boatload of challenges, including a lack of containers, traffic jams at West Coast ports and increased costs. Long Live Lodging explores what the problems mean to hotel owners and developers eager to refresh their properties and welcome guests back.