LODGING LEADERS
173 | Optimize Your Hotel Website to Convert with Chris Dayley
LODGING LEADERS
Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
In This Episode, Chris Reveals …
- What conversion is, why it’s important, and why businesses struggle with it.
- The elements on a website or landing page that hoteliers need to be aware of when sending traffic to a page.
- Why companies need to think about mobile traffic differently than desktop traffic.
- The top 2-3 things he looks for when he helps a business optimize their website.
Resources & Links
Chris Dayley
Disruptive Advertising
LODGING LEADERS
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